Once we have Google Analytics configured with our blog, it is worth finding out what statistics to look for, which to send to the principals and potential companies with whom we want to cooperate.
Today, a bit about the statistics themselves, and in the next part of Blogger's Guide I would like to talk a bit more about how to read statistics and how to improve some of them.
Recently, I got a lot of questions about Analytics, so I will repeat again - everything that concerns Google Analytics and will appear on our blog is FREE.
When we log in to Google Analytics, we go to the "Recipients" tab. These are the statistics that interest us the most. They show how many page views a given month, week, day had a blog, as well as how many pages readers viewed on average. In the statistics you can also find the number of Users who were previously called Unique Users (or uu).
We also have bounce rate here. The lower the better. Unfortunately, blogs often have this ratio high, because people who usually search for specific information enter blogs.
How do you link Google Analytics to a blog? click
Another important point is the average session duration. This statistic shows how much time users spend on your blog on average. Of course, the higher the average session duration, the better.
What statistics should I send to clients?
When we are in the "Recipients" tab at the top right we choose the period of time that interests us. Customers are usually interested in the last month, i.e. the period from the first to the last day of the previous month.
On the graphic I marked the field with a red rectangle. It is these statistics that we send to clients. It's best to do print screen statistics, crop and save the file to your computer.
What statistics from Google Analytics are worth observing?
First of all, the statistics that I described above. This is the absolute minimum that every blogger should know.
The recipients can also find detailed information about demographic data (after clicking on the tab, detailed data such as age and gender are shown), as well as interests.
Check what bookmarks are worth having on your blog click
By clicking "Mobile Traffic" in the "Recipients" tab you will find out how many people enter your blog via mobile devices. Nowadays, more and more people use the smartphone or tablet to surf the Internet. That's why it's worth having a mobile version of your blog.
And finally a curiosity
On the left is the "Live" tab. These statistics show how many readers are currently on the blog, as well as from which websites they have entered your blog.