Insta Stories is a wonderful tool for contacting your Watchers, but not everyone can use it. Stories neglect a lot of Influencers and brands, thinking that publishing photos on Instagram is enough to succeed. The most interesting thing is that more and more Influencers and Specialists who run brand profiles point out that Stories often have better ranges, not photos on the main profile. Isn't that the best argument to start recording Stories on Instagram?
Stories (short for Insta Stories) can be recorded on Instagram by going to IG and clicking the camera icon in the upper left corner. There are different variants of Insa Stories - text on the background (I don't like this option), no special effects (photo), boomerang (moving photo like Harry Potter), super-zoom (I rarely use this option) and hands-free (preferably through chosen one, which allows recording a video with sound).
Make yourself known on Insta Stories
Adding photos to Instagram is just one of the elements of creating an image on social media. I often hear from my clients that they add photos and their profile does not grow or from Influencers (I advise Influencers what to improve / change on their profiles), "listen, I add photos and I have hatred". By operating on social media, running a blog or doing something that others can rate, you need to be prepared for hate. He will appear sooner or later (to a greater or lesser extent). People love to criticize others. Today, when people feel anonymous on the Internet (this is completely not reflected in reality, because no one is anonymous on the Internet), they also feel unpunished. It is very often the case that the more you grow, the more criticism falls on you. Do you think that there were no adverse comments from us? If so, you are wrong. However, this is a topic for another occasion.
At first I was afraid to record Stories. I love to speak, but I didn't think that what I am saying could interest anyone. I started recording Stories showing what I want to show and saying in the background. I practiced this type of Stories for a long time. It was surprising to me that when I started talking, followers began to appear on our profile (who are with us today, which is wonderful!). I got a lot of news from people that they had a wrong opinion about me because I am a very nice person, and after the pictures you can't see it (probably because I rarely smile at the pictures). It was a turning point for me when I felt the desire to talk to Stories, to people. I recorded the first talk coverage for the camera 17 times, until I finally released them into the world. It also attracted new Watchers and strengthened my image as a person who I am among the current followers. I just made myself known.
What and how much should the brand publish on Stories?
Very often, people who start promoting their business on social media have a problem with the publication of Stories. Many brands don't publish Insta Stories at all, which I think is a huge mistake. There are many ways to use IG accounts to create an image and increase brand popularity. First of all - it is worth publishing the business from the inside, i.e. showing the creation process. If you run the fashion brand - show on Stories the fabrics from which you will sew clothes. If you produce high-quality shoes (we are not talking about Chinese shoes that come to Poland in containers), show the process of their creation. Restaurants can show their crew or fragments of restaurant life or cooking dishes.
There is no definite answer to the question "how much to publish reports on IG". The absolute minimum of daily publications is 3 Insta Stories. However, do not follow the principle "the more, the better". It is worth to be careful here and publish less but better quality (well-thought-out) materials.
What and how much Influencer should publish on Stories?
If you're an influencer, share your everyday life on Stories. It is known that you don't always go to great events (unless you are an influencer, "I'll go where and get what I want"), but your everyday life can also be interesting. You decide what you want to show (it's best to think about it this way - what you like / want to watch on Insta Stories). I will immediately point out that I am not a supporter of publications from every second of the day. Let's keep moderation and leave some secret (not everyone needs to know what toilet paper you use..If you know what I mean).
In the case of influencers, it is also worth applying the principle of a minimum of 3 publications a day, but if you really have no idea what to publish, don't do anything by force. There are days when I share with my Watchers a song that caught my ear or the inspiration I found. And there are days when I want to talk about a topic and record spoken stories. A great example of building relationships on Insta Stories with Observers is Jessica Mercedes, which in my opinion wins when it comes to Stories in Poland. Jess's recordings are always her style, often with a lot of humor and slack.
Icons for featured Instagram coverage are a very nice idea. We can divide them into different categories, so that we can easily show recipients what they can find in a given relationship. I have instructions for you how to add featured icons on Instagramand also 3 color versions of icons designed by Piotr.
I am very curious if you use Insta Stories and what do you usually upload there? Share your experience in the comments (you don't have to set up an account anywhere to add your opinion 😉).