Life in the age of coronavirus, or changes and special actions during the plague

Coronavirus spends every night's sleep through normal eyes. The media is buzzing with information about the growing number of victims of this terrible virus (I've been living in fear myself since my mother called today and said she had flu-like symptoms). Our lives have undoubtedly changed in recent weeks and we will probably not come back to what was before so soon.

I am one of those people who find positive things in every, even the worst thing. And so it is in this case, although I will not say - I limit visits to news portals so as not to stress even more all this (and so much stress is the health of my loved ones or fear of money when subsequent clients suspend activities during quarantine). I have a thousand questions in my head: how much more will we be isolated? How soon will the vaccine come about? When our life returns to normal. What exactly will this normality be ... I wonder how life will change after the coronavirus.

Remote work during coronavirus

For many, the switch to remote work was a huge shock. For me it was nothing extraordinary, because I have been working at home for years (with breaks) - here you can read about it what remote work in Social Media looks like. Nevertheless, the lives of many people in Poland turned upside down. People who previously worked 100% stationary suddenly had to switch to home office mode. Not everyone likes it, but I have some hopes associated with it.

Remote work in Poland is still treated by many equally with Yeti or another unconfirmed phenomenon. I believe that thanks to coronavirus, even a handful of employers will understand that work at home can be just as effective as the work done in the office (and does not equal the employee lying on the couch and watching Netflix). Maybe this will change the job market to some extent and more remote jobs will start appearing?

Popularity used for higher purposes

I really like what not only influencers but also celebrities do. This is THIS moment when popularity is used for higher purposes - education of the gathered community.

Coco Chanel book

For over a week, influencers and celebrities have been calling in social media to follow the recommendations and # stay home (this hashtag has already been used in 164 posts on Instagram!). Two other variations referring to staying at home #zostanwdomu (37,8 K posts) and #zostajewdomu (47,2 K posts). It only shows how powerful social media have and that you can also use them not only to post a selfie with a spout 😉

How is influencer marketing?

While restaurants and all stationary outlets (including stores with clothing and shoes, among others) tremble every day about what will happen next, online stores are doing well. At the moment people still have money (if not from a normal salary, they reach for savings), it is not known what will happen in a few months. Online stores with food have the highest turnover - people are simply afraid to leave the house for fear of getting coronavirus. I know from myself that a lot of people have moved into the virtual world with grocery shopping. We have been shopping at Frisco since we moved to Warsaw. Earlier I waited for my order 2 (ok, maximum 3 days). Now I wait over 1,5 weeks.

Influencer marketing is pretty good right now. While campaigns for stationary services are not very visible, there are quite a lot of them for online stores (I drew my conclusions from observing the two largest Facebook groups which associate influencers and brands interested in influencer marketing, as well as Reachablogger or Brandbuddies platforms). I think that if nothing changes then for sure half a month influencer marketing will be doing very well. And what will happen next ... nobody knows that. At some point, people will run out of money and will not spend it so eagerly online.

***

Maybe this is the time when the world wanted to let us know that the ubiquitous rush, greed and desire to have more and more has certain limits. Many recordings showing the calmness of animals when we tremble for our lives (e.g. ducks in fountains that were besieged by tourists) show us that the Earth will cope without us and we are dependent on it. Let's use this time to stop and think about your current life instead of wondering what will happen next. Let's use the time spent at home - with loved ones. Let's take care of ourselves and our loved ones, listen to the recommendations and hope that the situation will normalize as soon as possible.

Stories on Instagram - why record them?

Insta Stories is a wonderful tool for contacting your Watchers, but not everyone can use it. Stories neglect a lot of Influencers and brands, thinking that publishing photos on Instagram is enough to succeed. The most interesting thing is that more and more Influencers and Specialists who run brand profiles point out that Stories often have better ranges, not photos on the main profile. Isn't that the best argument to start recording Stories on Instagram?

Instagram stories

Stories (short for Insta Stories) can be recorded on Instagram by going to IG and clicking the camera icon in the upper left corner. There are different variants of Insa Stories - text on the background (I don't like this option), no special effects (photo), boomerang (moving photo like Harry Potter), super-zoom (I rarely use this option) and hands-free (preferably through chosen one, which allows recording a video with sound).

Make yourself known on Insta Stories

Adding photos to Instagram is just one of the elements of creating an image on social media. I often hear from my clients that they add photos and their profile does not grow or from Influencers (I advise Influencers what to improve / change on their profiles), "listen, I add photos and I have hatred". By operating on social media, running a blog or doing something that others can rate, you need to be prepared for hate. He will appear sooner or later (to a greater or lesser extent). People love to criticize others. Today, when people feel anonymous on the Internet (this is completely not reflected in reality, because no one is anonymous on the Internet), they also feel unpunished. It is very often the case that the more you grow, the more criticism falls on you. Do you think that there were no adverse comments from us? If so, you are wrong. However, this is a topic for another occasion.

At first I was afraid to record Stories. I love to speak, but I didn't think that what I am saying could interest anyone. I started recording Stories showing what I want to show and saying in the background. I practiced this type of Stories for a long time. It was surprising to me that when I started talking, followers began to appear on our profile (who are with us today, which is wonderful!). I got a lot of news from people that they had a wrong opinion about me because I am a very nice person, and after the pictures you can't see it (probably because I rarely smile at the pictures). It was a turning point for me when I felt the desire to talk to Stories, to people. I recorded the first talk coverage for the camera 17 times, until I finally released them into the world. It also attracted new Watchers and strengthened my image as a person who I am among the current followers. I just made myself known.

What and how much should the brand publish on Stories?

Very often, people who start promoting their business on social media have a problem with the publication of Stories. Many brands don't publish Insta Stories at all, which I think is a huge mistake. There are many ways to use IG accounts to create an image and increase brand popularity. First of all - it is worth publishing the business from the inside, i.e. showing the creation process. If you run the fashion brand - show on Stories the fabrics from which you will sew clothes. If you produce high-quality shoes (we are not talking about Chinese shoes that come to Poland in containers), show the process of their creation. Restaurants can show their crew or fragments of restaurant life or cooking dishes.

San Marino is it worth going

There is no definite answer to the question "how much to publish reports on IG". The absolute minimum of daily publications is 3 Insta Stories. However, do not follow the principle "the more, the better". It is worth to be careful here and publish less but better quality (well-thought-out) materials.

What and how much Influencer should publish on Stories?

If you're an influencer, share your everyday life on Stories. It is known that you don't always go to great events (unless you are an influencer, "I'll go where and get what I want"), but your everyday life can also be interesting. You decide what you want to show (it's best to think about it this way - what you like / want to watch on Insta Stories). I will immediately point out that I am not a supporter of publications from every second of the day. Let's keep moderation and leave some secret (not everyone needs to know what toilet paper you use..If you know what I mean).

In the case of influencers, it is also worth applying the principle of a minimum of 3 publications a day, but if you really have no idea what to publish, don't do anything by force. There are days when I share with my Watchers a song that caught my ear or the inspiration I found. And there are days when I want to talk about a topic and record spoken stories. A great example of building relationships on Insta Stories with Observers is Jessica Mercedes, which in my opinion wins when it comes to Stories in Poland. Jess's recordings are always her style, often with a lot of humor and slack.

building an Instagram account

Icons for featured Instagram coverage are a very nice idea. We can divide them into different categories, so that we can easily show recipients what they can find in a given relationship. I have instructions for you how to add featured icons on Instagramand also 3 color versions of icons designed by Piotr.

***

I am very curious if you use Insta Stories and what do you usually upload there? Share your experience in the comments (you don't have to set up an account anywhere to add your opinion 😉).