What are the benefits of doing live on Instagram?

In the age of coronavirus, many brands decided to do live on Instagram (I also persuaded my client to do so). Live coverage is very popular and allows you to build relationships with recipients. If you are not already doing live coverage on IG or are thinking about it - read on.

In this article I will explain:

  • What is it and how to do it live on Instagram?
  • Why is it worth doing live on Insta?
  • What are the benefits of doing live on IG for influencers and business accounts (e.g. online stores)

Glossary: ​​Instagram (interchangeably - IG, Insta), Live coverage (interchangeably - live, live on IG), Insta Stories (interchangeably - Stories).

What is live on IG and how to do it?

Live on Instagram is nothing more than a live report on the profile on IG. There is no way about mishaps, which does not mean that they do not happen - most often you hear a loud boom and you can see something that you would not want to show. Yes, it was the construction that imitated the tripod.

live on Instagram what it is

Live coverage is done by clicking the camera icon on the top left (just like when adding Insta Stories). Then, swipe to the right until "live" appears at the bottom. If you click on the coverage, you'll start the transmission in a few seconds. Of course, you can stop it at any time, if you accidentally click start (and suddenly you remember that the iron was not turned off, although you were sure a moment ago).

You can also do a relationship with someone (in my opinion this option is much more interesting than live alone). When one person gets stressed, the other can save the situation and vice versa.

During live there are often questions - to see them click the "comments" box. Sometimes Instagram has a delay, so some questions may appear a moment later. Don't worry, it's normal. You can also turn off comments, but hey ... I guess this is not the idea of ​​doing live coverage.

Live coverage is worth announcing earlier on Stories or in the description under the photo on the main profile. You can also make a countdown on Insta Stories (sticker "countdown"), which will send a reminder that it starts live. This is a very nice option, which I often use myself, when I do not want to forget about some live coverage, which I necessarily want to watch.

After its completion, you can save Live in the camera roll or share in the relationship (if someone wedges your relationship, they will have the option of watching regular Stories or live recordings).

Why is it worth doing live on Instagram and what are the benefits?

Live coverage is not only a great way to maintain relationships with Observers, but also a way to reach new people. When it is done live with someone, the most common announcements appear on both profiles. Information about the upcoming live are also willingly shared by the Followers of a given profile on (to their audience). Especially when the topic is interesting and is built on a cool community profile, you can count on more information sharing. This ensures that new people who are interested in the topic are reached. This is associated with the fact that there is a greater chance that such new people will be active under your publications.

There are many ideas for live coverage. This way you can answer previously asked (and also during live) questions - this option is the most common. You can interview an interesting person, tell about your cosmetic favorites or show you swatches of your favorite makeup products. Just do what your recipients are interested in (because you know them best).

In the case of business accounts (I will focus in this paragraph on online stores) it is nice to show yourself, i.e. that someone is behind this project. People like to know that it's not just a store, but there's a person and a philosophy behind it. I noticed myself that I often associate brands with their owners, e.g. Le Petit Trou I always associate with the wonderful Zuzanna Kuczyńska, whom I had the opportunity to meet (and also talk for a while) during Vogue workshops organized in Galeria Mokotów.

If you're curious about what special actions are being done on social media and among Influencers in the age of coronavirus, be sure to read this article: LIFE AT THE TIME OF CROWN, OR CHANGES AND SPECIAL ACTIONS DURING CHILDREN.

What is SEO?

Probably everyone who uses the Internet met the above term or could at least wonder on what basis the search engine offers him such and not other search results. Simply put, SEO (developing the abbreviation SEO means "Search Engine Optimization") are actions aimed at website optimization (SEO + UX) to get the highest position in Google search results or other search engines such as Bing or Yandex.

The SEO issue focuses on improving your site's position in organic results (organic search results), the so-called SERPah Search Engine Results Page). Anyone who runs a blog or ecommerce and wants to get more free traffic must be aware that SEO should be an integral part of their marketing strategy. In this first of a series of posts on SEO, an entry about SEO, I will explain the basic issues. I will also tell what tool we use on our blog to make it visible in search engines (often in TOP 10 Google).

Google algorithm

The more you explore the secrets about website positioning, the more you can feel powerless. However, nothing more wrong - just keep up to date with the changes introduced by Google. Due to the fact that in Poland (and most Western countries) most people use Google search engine, it is necessary to analyze what factors currently determine the ranking of our website. Therefore, first you need to learn the rules, and then skilfully follow the page. These principles are commonly called White Hat SEO. You may encounter the opposite term Black Hat SEO, however, I will talk about good and bad practices in the next article.

It's never too late to learn SEO. You can never be sure that our website in a year will also meet high requirements for algorithms such as Google. SEO is a constant learning - making further changes to make the website useful for both our users and the Google bot scanning our website. Although we will never fully know all the secrets hidden by the Google algorithm, SEO specialists have adopted a fairly good rule and divided the factors described above in the Google algorithm into two categories: on site factors i off site.

On-site SEO factors on the site

These on-site factors are nothing but all elements that we have influence on. These are the technical aspect - the quality of our code and the speed of loading the page (among other things, it is important not to overload WordPress with a large number of unnecessary plugins!). In addition to technical elements, it is worth mentioning aspects related to published content and the quality of the entry (content) and the structure of the site (the structure of the site includes grouping, combining content into categories, tags in the case of a blog). The above-mentioned factors are SEO on-site.

Off-site SEO off-site factors

In addition to SEO factors on the site, there are off-site SEO factors. In this case, it requires more commitment from us and sometimes paid activities. Being more precise - these are factors including, for example, links from other websites, social media and other marketing activities performed outside of one's own website. However, it should be remembered that in this case the statement that the most important is not the QUANTITY, but the QUALITY of the links obtained. The more high quality redirects to our site, the higher our position on Google will be.

The factor that we have no direct influence on is competition and their positioning on similar phrases. Therefore, the competitiveness of our business also has a big impact on the chances in the ranking.

Holistic SEO

I personally confess and practice holistic SEO. This means that my main goal is to build and constantly maintain the best possible version of the website. Never take a shortcut, because Google will sooner or later detect our attempts to cheat the algorithm.

It's best to focus on a sustainable and long-term strategy - that's the only way to think about SEO. Our position in the ranking will appear when our site will be useful not only for bots and algorithms, but mainly for users. That is why on-site activities are so important to deliver the highest quality content to the site. Thanks to this, the time spent on the site will be longer and we are exposing ourselves to a lower one bounce rate.

You must understand that Google, through its services, wants to provide the best search result so that the person using the search engine returns again. In this case, Google has one mission - it wants to index all information available online to effectively use it in the form of best-matched search results. And we, as content creators, must help him in this by following the above-mentioned rules.

holistic seo

Google is not a non-profit organization, which means it wants to make money. To achieve this, they need to improve their products so that people use their services. This means that they will have to display the search results that people using the browser expect. The better our site is in a given area, the more Google wants it to occupy a high place in SERPs.

Good Google positioning requires us not only to work on content. We must remember about every aspect related to our website, e.g. technical website, user experience (UX) or content. All these elements make up the whole. Now I hope you already know what I mean when I write about a holistic approach to SEO.

Yoast SEO and other tools

If you use WordPress, the Yoast SEO plugin is a must have on the list of plugins on your website. The plug-in is available in the free (reduced version) and paid version. The differences and the price list can be found on the website yoast.com . By using Yoast, it will be easier for you to optimize the SEO part on-site.

The Yoast SEO plugin will help you work with the optimization of entries for keywords, phrases, synonyms and related keywords. You will complete the meta title (meta title) and meta description in a very intuitive way. In addition, the above-mentioned meta titles and descriptions can be viewed on both desktop and mobile views.

The Yoast algorithm will tell you if the structure of the entry is transparent to your readers. The aforementioned plugin watches over breadcrumbs and ensures that the content is not a duplicate content. Creating a sitemap is extremely important to help Google bot navigate our website.

Tools that are worth using while caring for SEO are Google Search Console (GSC), Google Analytics, SEOquake, Screaming Frog, Ahrefs, SENUTO, AnswerThePublic, Planer, Google Ads Keywords.

Tools that allow you to control the technical aspects of the site (mainly the speed of the site) are e.g. GTmetrix, Pingdom Tools, Lighthouse from Google. Remember to combine two services, i.e. Google Analytics with the Sreach Console.

According to the Wikipedia definition, the Google Serach Console:

google search console definition wikipedia
source: https://pl.wikipedia.org/wiki/Google_Search_Console

Google Search Console has, among others the following tools:

  • Submit and check sitemap status
  • Overview of Google crawling statistics
  • Website load speed
  • Generating and checking a robots.txt file
  • Analysis of internal and external links to the site
  • List of defective links on the site
  • Analysis of the site's visibility in the results of natural Google search engine, according to various keywords
  • Preferred domain setting (e.g. from www or without it www)
  • Receiving notifications from Google in the event of website viruses, penalties for dishonest positioning.

Proposal

SEO is a continuous process of website optimization, allowing you to get the highest position in search results. In my experience, the most important thing is to adhere to the principles of holistic SEO, which forces you to focus on every aspect of your site.

It is worth remembering not to take shortcuts and not to use practices that qualify for Black Hat SEO. You should focus on continuous optimization and maintaining the website in the best condition, both technically and with added content. Also remember that you write and add content to people and not to the algorithms that scan the page.