Home » Why doesn't my emu look like the producer's website?

Why doesn't my emu look like the producer's website?


Winter is approaching, so many of you will probably think about buying warm shoes. Maybe you decide on my beloved waterproof emu, which I have already written about here. If so - I must warn you that Emu has done a small update on their shoes, and I learned about it after opening the box with new shoes. I have already written a bit about changes on our profile at Facebook, however, I think that an accurate post on this topic may be useful to someone who will soon be buying emu. I thought about longer emus for a long time, but there was no opportunity to buy them. In the end I ordered and today I received my dream box.

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I was very surprised when after opening I saw completely unlike emu ones on the site. Of course, I almost didn't get a heart attack, but with the rest of my composure I wrote an e-mail asking what's going on.

emu paterson 2015Well, Emu has done a small update on their shoes, including there is no longer a metal plaque with the word "waterproof", additionally the logo on the heel has a completely different look. The sole has also changed - there is no longer the characteristic inscription "emu". It has been replaced with a new wave and company name. Apparently, such a sole is supposed to provide better grip. I wonder how it will be in reality and whether this sole will not wear more. I wonder if there are any other changes - invisible to the naked eye?

emu paterson lo chocolate
To be honest, I don't really like the new logo - it's bigger than the previous ones. When it comes to photos on emuaustralia.com and probably many pages with emu shoes - many stores do not yet have photos of the new version. New photos (but not on all models) have from what I saw the eobuwie store.

Important! - changes in the logo, etc. are not supposed to have taken place on all shoes. For sure Spindle and Paterson collections have a new look. What else - unfortunately I do not know. Therefore, it is best to buy emu in proven stores that definitely have original shoes. In the pictures in the note you can see the changes that have taken place in the emu. You can also compare the new look with the previous one (note about emu).
emu paterson lo

The Internet is full of counterfeits (even in larger online stores). You have to be very careful about great deals on Allegro. There are probably no original shoes there. Interestingly, the prices are like for the originals ... And last but not least - the emu box has also been changed. Currently, the appearance refers to the emu egg, which is beautiful.


  1. Avatar ev. 11 February 2016 / 21: 42

    It's me again

    I would like to ask how do you clean your emu? How? Because mine look not very appetizing anymore 🙁

    • Avatar [Email protected] 12 February 2016 / 07: 24

      I clean my emu with a wet shoe brush. Fortunately, I don't have any stains or anything, so they don't require any other means.

  2. Avatar Mivo Shoes Shop On-Line 10 December 2015 / 18: 48

    Very good entry! 😀

    EMU has introduced a lot of changes, almost immediately after recent research regarding opinions about their shoes (among people in the USA who have not had contact with this brand).

    The new logotype results from the fact that the vast majority of people participating in these studies did not know what was written (on the old logo) and twisted the name many times 🙂

    We have new EMU photos as soon as the collection came in but along with them we have a lot of customer questions about these changes. Interestingly, after these few years of EMU sales, we were also asked if they were still original EMUs 😉

    Colleagues - EMU fans from our work, have already stocked up on these new models and the changes boast of a big plus. In addition to the aforementioned waterproof version, stiffened heel and grooves in the sole thanks to which there is better stability 🙂

    • Avatar [Email protected] 10 December 2015 / 19: 59

      Thank you for your comment! Unfortunately, I am not happy with the new logo. It's just ugly 😛

      I am not surprised about the questions about originality, because I thought that I was given a fake (despite the fact that I ordered emuaustralia).

  3. Avatar ev. 5 December 2015 / 20: 41

    what stores do you recommend?
    I would like to buy, but I do not want to find a fake .. 🙂

    • Avatar [Email protected] 5 December 2015 / 21: 36

      When you click on the slider you will go to the stores that offer original emu. Be sure to look at the discounts in answear 🙂

    • Avatar ev. 6 December 2015 / 18: 58

      Thank you very much! I will definitely choose something 🙂

  4. Avatar Margaretka 3 December 2015 / 09: 17

    I have my emu for many years, they are still in good shape, but I don't like them so much that only cold, dry days tempt me to put them on 🙂
    but you have to be careful not to cut yourself 🙂

    • Avatar [Email protected] 3 December 2015 / 09: 56

      Mine recently met with rain, admittedly they are waterproof, but despite all the stress was. Fortunately, nothing happened, because the rain immediately "slipped" from the surface of the shoe.

  5. Avatar Kasia 2 December 2015 / 17: 14

    I don't like these shoes. Still as in the picture they are cool as I see someone in them is a tragedy, smashed up like blowpipes, tragedy - I have never had a life and I do not intend to buy.

    • Avatar [Email protected] 2 December 2015 / 19: 51

      Kasia, you probably talk about fakes. The original ones keep their cut, because they have a stiff heel, and fakes are, unfortunately, slippers.

  6. Avatar Magdalena S. 2 December 2015 / 09: 25

    I used to wear cheap fakes, it lasted me all season, and later the rapture went away 🙂

  7. Avatar Fife Fantasi Nails 1 December 2015 / 21: 54

    irreplaceable for winter, I like them very much. And for the new logo, well ... .. you have to get used to it 🙂

  8. Avatar Emilia Versjada 1 December 2015 / 21: 37

    For this year I bet on boots, but next I want to buy emu, I just wait first, maybe something else will change .. In fact, their new logo is not beautiful: / I would be pissed in your place 😛


    • Avatar [Email protected] 1 December 2015 / 22: 02

      Apparently they also gave some improvements to the technology itself so there is nothing to complain about. Their previous logo was primarily smaller.

  9. Avatar dwieperspektywy 1 December 2015 / 20: 32

    I've never had this kind of shoes, I don't need it yet, but for me this model looks good / Karolina

  10. Avatar Yumi blogs 1 December 2015 / 19: 09

    I don't really like emu shoes, just not my style 🙂

  11. Avatar Madziakowo 1 December 2015 / 18: 58

    I used to have original emu slippers with these markings - they were extremely hot and made up of thick and thick wool or whatever it was. I bought it in pennies for a penny

    • Avatar [Email protected] 1 December 2015 / 20: 05

      But you were lucky! :) I recently bought slippers from a similar company, Pegia, naturally at TK Maxx. They are also lined with wool and are very warm, while the foot does not sweat in them. Perfect for autumn and winter! 🙂

  12. Avatar Milena M. 1 December 2015 / 17: 54

    I don't like these shoes, so I don't have to be afraid of fakes.

    • Avatar [Email protected] 1 December 2015 / 18: 09

      For me, the most important thing is that they are warm 🙂

    • Avatar [Email protected] 1 December 2015 / 18: 09

      I suspect that thanks to the changes there will be no fakes so far.

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