The last few months have brought several changes to Instagram. I wrote in a post about the fact that the ranges fall on the head to the neck how to succeed on Instagram and how to increase Insta Stories coverage. There is a lot of talk about changes in the Instagram algorithm, especially when it comes to ranges or hashtags on Instagram. There are some changes here that are worth knowing if you want to get started on Instagram.
A few words about hashtags after the algorithm changes
Many of you, including me, published hashtags in the commentary. In my opinion, it looks much better and does not clutter the description. Unfortunately, you can't do that anymore, because Instagram doesn't read hashtags left in the comment. In order for hashtags to fulfill their task, i.e. to increase the range, they must be added in the description under the photo. I thought on my profile that I would separate them with a wavy line, because in my opinion it looks better than when hashtags are glued to the description. A matter of taste, if you like adding hashtags immediately after the description, do so. It is important to add hashtags in the description, otherwise they will not bring direct benefits.
You also have to remember to add hashtags related to the photo, e.g. what is in the picture. I mean, for example, adding a new, red lipstick to hashtags #redredszminka or #redlips instead of #perfumas or #weekend. Apparently, this affects the range of the photo. The better the hashtags are, the greater the chance that more people will see our photo. Is it true? Personally, I have not noticed the connection between 'good hashtag' and reach, but I prefer not to risk or add random hashtags to the photo.
Another thing you need to know about hashtags is the list of blocked hashtags through which you can get shadowban. Shadowban is nothing more than a temporary blockage of the visibility of photos and even the visibility of the account, and thus - a reduction in the overall profile coverage of Instagram. A few days ago, Instagram denied that shadowban exists, but I ask, what about all the people who complained about it? Did they have collective hallucinations ?! I don't think so ...
The list of forbidden hashtags is fascinating because of hashtags such as #woman and #easter. Therefore, before you add any hashtag, you should check if it is not on the list of forbidden hashtags. Shadowban, which according to Insta does not exist, is temporary, but can last from 1 month to 3 months. Do you want to risk losing coverage for so long?
Observing hashtags - how is this possible?
It is also worth observing not only accounts, but also hashtags. Apparently, this increases the profile's range. I personally didn't notice it, but it is quite comfortable for me, because I have all the categories that interest me in one place. Not always on the profile that is following appear in 100% of the pictures that I would like to see. Here, hashtag observation comes in handy. Of course, there is a risk that someone will add a hashtag to a photo completely unrelated to it, but in 95% we have access to the content that interests us.
To observe the hashtag we have to enter the magnifying glass and then in the search option enter the hashtag of interest, e.g. #parischic and go to the tags category. The 'Follow' option will appear on the right, which looks the same as when you follow an Instagram account.