Cooperation with Influencer no longer surprises anyone. When I started blogging (2009 year), I could only count on barter cooperation for the proverbial hand cream. This is how the beginnings of influence marketing looked like. Since then, a lot has changed on both sides. On the one hand, competition began to appear, on the other, companies began to see the potential in this type of cooperation. At a time when all this was happening, negative things began to form - such as buying followers, for example. Today's post is more targeted at people who want to cooperate with an influencer, but influencers can also draw conclusions from it and not make the following mistakes. I think both sides in this article will find something for themselves. In this article you will learn how to work effectively with an influencer.
How to make contact with an influencer?
First of all, it is worth considering who the influencer should be with whom we want to cooperate. It's worth creating a person - the perfect influencer. For example, if we run an online store with women's clothing, the statement that the person we want to work with should be a woman. If you know your target group (and you should), it will be easy for you to determine what the ideal candidate for cooperation will be, because it should be close to the image of the persona - the customer of your store.
If you already know what features an influencer should have, as well as his profile - start looking for him. You can search for the Influencer directly on Instagram (e.g. with hashtags), in Facebook groups of people working together or using the kokohash tool. You can sort profiles there, for example, by location or number of followers. You can also enter the hashtags your ideal influencer should use. Following this way of thinking - if you want to find a person to collaborate who shows stylizations, then he will probably use this hashtag. It's best to find potential people at the beginning, because not everyone will agree to cooperate. It's worth starting with a smaller number (I'm not in favor of working with 5 influencers at once, because the company's credibility is losing. It's better to take less cooperation, and those that will bring the intended results. Once you've found your dream influencer to cooperate with - write to him on Instagram, in a private message or send an email.
Effective cooperation with an influencer, or what?
Exactly, and as we are already at the effects - it is worth considering what such cooperation with an influencer is to give us. Some cooperate with them only in terms of image (they want as many people as possible to learn about the new collection, for example), others expect that such cooperation will increase sales (although in both cases there is such an effect, only in the first one it is not targeted) . If you want to increase sales, the easiest way is to give the influencer a rebate code for his followers. Thanks to this, we can easily and quickly verify how much a given person attracted customers.
Do not impose on the influencer what the advertising campaign should look like, because he knows his target group best and knows what will be the most effective. And certainly don't impose that the influencer should show your product in your hand so that the logo is visible and advertise it in the worst style. Do not decide on this type of advertising at all, because you will only waste money.
Remember to verify your Instagram profile
I have already written a separate article about influence influencers (if you haven't read it, please post about how influencers combine to gain anything). In the linked article you will find useful information on what to look for when cooperating with influencers and how to verify Instagram profiles. However, from the post about buying followers you will learn how to check whether a given influencer bought followers or started watching him because it is inspirational. Trust is trust, but it is worth checking someone twice than later burn the advertising budget and do not have any effects from it.
You will read more about what an effective campaign with an influencer should look like soon in my article in the trade magazine. Details will be provided on social media (on our Instagram and Facebook page).