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How to cooperate effectively with Influencer?

Cooperation with Influencer no longer surprises anyone. When I started blogging (2009 year), I could only count on barter cooperation for the proverbial hand cream. This is how the beginnings of influence marketing looked like. Since then, a lot has changed on both sides. On the one hand, competition began to appear, on the other, companies began to see the potential in this type of cooperation. At a time when all this was happening, negative things began to form - such as buying followers, for example. Today's post is more targeted at people who want to cooperate with an influencer, but influencers can also draw conclusions from it and not make the following mistakes. I think both sides in this article will find something for themselves. In this article you will learn how to work effectively with an influencer.

How to make contact with an influencer?

First of all, it is worth considering who the influencer should be with whom we want to cooperate. It's worth creating a person - the perfect influencer. For example, if we run an online store with women's clothing, the statement that the person we want to work with should be a woman. If you know your target group (and you should), it will be easy for you to determine what the ideal candidate for cooperation will be, because it should be close to the image of the persona - the customer of your store.

establishing contact with an influencer

If you already know what features an influencer should have, as well as his profile - start looking for him. You can search for the Influencer directly on Instagram (e.g. with hashtags), in Facebook groups of people working together or using the kokohash tool. You can sort profiles there, for example, by location or number of followers. You can also enter the hashtags your ideal influencer should use. Following this way of thinking - if you want to find a person to collaborate who shows stylizations, then he will probably use this hashtag. It's best to find potential people at the beginning, because not everyone will agree to cooperate. It's worth starting with a smaller number (I'm not in favor of working with 5 influencers at once, because the company's credibility is losing. It's better to take less cooperation, and those that will bring the intended results. Once you've found your dream influencer to cooperate with - write to him on Instagram, in a private message or send an email.

Effective cooperation with an influencer, or what?

Exactly, and as we are already at the effects - it is worth considering what such cooperation with an influencer is to give us. Some cooperate with them only in terms of image (they want as many people as possible to learn about the new collection, for example), others expect that such cooperation will increase sales (although in both cases there is such an effect, only in the first one it is not targeted) . If you want to increase sales, the easiest way is to give the influencer a rebate code for his followers. Thanks to this, we can easily and quickly verify how much a given person attracted customers.

effective cooperation with an influencer

Do not impose on the influencer what the advertising campaign should look like, because he knows his target group best and knows what will be the most effective. And certainly don't impose that the influencer should show your product in your hand so that the logo is visible and advertise it in the worst style. Do not decide on this type of advertising at all, because you will only waste money.

Remember to verify your Instagram profile

I have already written a separate article about influence influencers (if you haven't read it, please post about how influencers combine to gain anything). In the linked article you will find useful information on what to look for when cooperating with influencers and how to verify Instagram profiles. However, from the post about buying followers you will learn how to check whether a given influencer bought followers or started watching him because it is inspirational. Trust is trust, but it is worth checking someone twice than later burn the advertising budget and do not have any effects from it.

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You will read more about what an effective campaign with an influencer should look like soon in my article in the trade magazine. Details will be provided on social media (on our Instagram and Facebook page).

22 Comments

  1. Avatar Adrian Mokaj 4 September 2019 / 11: 18

    Very useful post because I start working with brands.

  2. Avatar Jarek 21 May 2019 / 09: 15

    it's good that you educate influnchers. I work in an agency that works with influencers. Sometimes I wonder what influencers think of themselves, e.g. by buying followers. It works in a moment ...

    • dpblogpl dpblogpl 21 May 2019 / 10: 05

      Thanks, but this post is aimed not only at educating influencers, but also at unskilled people who deal with cooperation with infleunchers. Unfortunately, there are also many of these.

  3. Avatar Ania 21 May 2019 / 07: 58

    Companies only offer barter! I am in such a gurp on Facebook for influencers and there are only barter co-operation, no one has ever spoken to me about paid co-operation and I have 10k followers.

    • dpblogpl dpblogpl 21 May 2019 / 10: 04

      Companies do not always offer only barter. Unfortunately, still a lot of companies only look at the number of followers, because the cooperation with influencers is done by unskilled people who have heard or read something somewhere. Until this changes, unfortunately it will continue to look like this. However, I look at it with hope, because more and more louder is talking about, for example, buying followers or even heard that the girls send screenshots not their statistics! I would never have thought of it ...

  4. Avatar Anita 21 May 2019 / 06: 37

    I got a kick in the ass, thank you

    • dpblogpl dpblogpl 21 May 2019 / 09: 51

      I am very happy! Good luck! 🙂

  5. Avatar Marta 21 May 2019 / 05: 55

    I admit that I bought observers at the beginning when I started to run a profile. Now I know that it was a bad decision although thanks to this I have a nice cooperation. I have 20 thousands of followers to follow.

  6. Avatar kasica 20 May 2019 / 23: 59

    terrible that you write such things probably because of you a lot of girls will not have cooperation !!!!!!!!! why are you writing this? !!!!!!

    • dpblogpl dpblogpl 21 May 2019 / 10: 12

      I am writing this to end the rat race on Instagram and dishonest practices. There are rumors that Instagram is to hide the number of hearts under the photos to restore the original idea of ​​Instagram. Currently, IG has become a tool for making money and it is sad. Of course I also have paid campaigns on IG, but there are profiles where each or every other photo is sponsored. Something horrible! I'm sorry, but I'm going to fight it and talk about it loudly, so if it bothers you, just don't look here 🙂 Best regards

  7. Avatar Joanna 20 May 2019 / 21: 37

    You create amazing help. Cool thing.

    • dpblogpl dpblogpl 21 May 2019 / 09: 52

      Gee, I am very pleased! Thank you <3

  8. Avatar Stefan 20 May 2019 / 19: 58

    Everyone, both influencers and influencer marketers, should read this article. Verification is something that many people will forget about.

    • dpblogpl dpblogpl 21 May 2019 / 10: 13

      You are absolutely right. I encourage you to share this article further to reach as many people as possible 🙂

  9. Avatar Ewa 20 May 2019 / 19: 56

    Very useful advice for junior influencer marketing specialist. I will send this article to my interns and new ones in the company 🙂

    • dpblogpl dpblogpl 21 May 2019 / 10: 14

      I am very pleased, thank you 🙂 My articles also appear frequently in thematic lectures for students. It's very nice that someone appreciates what I do 🙂

  10. Avatar carrot 20 May 2019 / 10: 00

    If someone bought it, he bought followers, his case. I have never bought and I don't know why someone does it for profit? Fame? I can't understand it.

    • dpblogpl dpblogpl 21 May 2019 / 10: 14

      Maybe both. It's hard to say. It's best to ask the person who did it. I just don't know if he'll answer or give you unfollow 😉

  11. Avatar Marcelina 20 May 2019 / 09: 53

    I have never looked at it this way. Thanks for the information how it looks ... now I know that I have to try more to have some cooperation !!!!!!

    • dpblogpl dpblogpl 21 May 2019 / 10: 15

      I keep my fingers crossed 🙂

  12. Avatar Karolcia 3 March 2019 / 13: 00

    Finding a nice collaboration is very difficult, everyone wants everything for free and requires a lot ...

    • dpblogpl dpblogpl 3 March 2019 / 13: 11

      This is a big problem, but bloggers and influencers spoil the market. There is now a rash of influencers and bloggers who will do anything for free tricks. And I'm not talking about a cool product that is valuable (and it's not just about the price) but a pack of chewing gums. As I see some profiles or watch groups for influencers, where girls kill for a product worth 30 PLN, I really lack words.

      For this reason, I work only with premium brands, because I'm ashamed to offer someone barter worth PLN 30. And it's better to get a valuable barter worth 500 or 1000 PLN 🙂

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