Home » Pricing of sponsored posts and advertising activities on the blog

Pricing of sponsored posts and advertising activities on the blog

How much for sponsored post? How much for the competition?
How much for sponsored post? How much for the competition?

Monetization on the blog is a topic that has already been raised here several times. Some time ago I came across a question from one of Bloggers, "What are the prices for a blog post sponsored, and how much for a contest". The valuation of sponsored posts and blog advertising is very difficult for many. The answer is very simple and depends on many factors.

Blog statistics

The first criteria that determine the price are blog statistics. In one of the books about blogging, which I read some time ago, it was written that for a blog-sponsored post that has above 15 thousand. uu (unique users) should be sung a four-digit amount. Are you sure? The 15 threshold is not a huge feat, so I think that this amount is heavily exaggerated. Three-digit will definitely be ok.

See also Google Analytics for greens click

Remember that if someone offers you cooperation, or even you write to someone about cooperation / respond to an advertisement - you must send current blog statistics. I additionally send from the last 3 months so that the ordering person can be sure that the high statistics in the previous month were not a one-time freak.

The scope of cooperation on the blog

Not every collaboration is equal to another. It is important to determine the scope of cooperation, i.e. what we can offer to the client. To illustrate this, I will throw in the ranges of cooperation we offer on our blog (the same scope can be found in the 'Cooperation' tab).

Check what bookmarks are worth having on the blog (including the 'collaboration' tab) click

Scopes of cooperation on our blog:
  • sponsored articles
  • konkursy
  • Sponsored posts on social media
  • events / sponsored trips
  • special actions
  • media patronage
  • advertising campaigns using the image
I think it is clear for the client and allows us to price the planned cooperation, because the final price depends on what the scope of cooperation covers. The Principal can only decide on a sponsored post on a blog with a dofollow link or post + promotion in social media + contest. It all depends on what you want to achieve and your budget. We try to be flexible and always do so that both parties are satisfied with the cooperation.
Forks, i.e. the range of prices for advertising services on the blog
Once, one of Blogger's novice asked me if there were any general price ranges for advertising services on blogs. No, and I think we are unlikely to come to this because earnings on blogs are taboo among Bloggers.
I met with an interesting price calculation system for a sponsored post on a blog - if you have 5000 uu then you should price it for PLN 500. (you subtract one zero). In my opinion, this is a poor idea and I say it from the perspective of a person who has experience in cooperation with bloggers (sorry, why should I not use the fact that I have been blogging and doing internet marketing for so many years).

Why don't you make money on your blog even though you want it so much? click

I always take into account blog statistics, engagement (not only on the blog, but on social media), and also take into account how much work you have to put in to write a given post (from experience) and on this basis I determine whether the rate given by Blogger is reasonable. In situations where I think it is too high - I bargain or suggest that Bloger give him something extra (e.g. promotion on social media).

Remember to value yourself!

Many times companies have written to us with absurd proposals of posts sponsored for 100 PLN. or on one of the portals Reachablogger I saw ads - write a sponsored post with a dofollow link, a minimum amount of u 10.000 and a budget 50 PLN. Funny, but ... someone inexperienced or not very intelligent will be tempted to do it. What is more, he will be happy that he earned PLN 50. You have to be valued! Blogging is hard work, and creating a sponsored post is not 5 minutes of work. Piotr sponsored last post for over 4 hours! I can't imagine earning 4 PLN for 50 working hours. Not a funny vision, right?

It is important to approach each order individually and propose something from each other. Creativity is always well received 🙂

If you have any questions about the valuation of sponsored posts and advertising activities on the blog, ask them in the comment.


  1. Avatar Joanna 19 June 2020 / 17: 03

    I came to you by accident, a very useful and interesting article.
    I am a beginner blogger on instagram, I have 412 followers.
    Recently, 3 companies, whose products I advertised in their entries, added my pictures on the site. I wonder if cooperation with companies looks like at this stage.
    One beginner brand asked me as advertising activities, I intend to undertake to promote their brand, because they already have a budget planned for this year, so they can't afford to pay for the photo session for the campaign, brand face. Can I only offer barter at this stage?

    • dpblogpl dpblogpl
      19 June 2020 / 21: 49

      Unfortunately, with such a community, campaigns are rather barter. It has been accepted that paid campaigns start from 10. observers. Of course, it all depends on how much the community on the profile is involved (sometimes it is not worth paying a penny to influencers even over 10k, especially when observers are bought on Allegro 😉

  2. Avatar PiotrZeR 24 January 2020 / 11: 02

    Siemano, can anyone recommend collagen? I need one for body lubrication for sporting reasons.

  3. Avatar aGwer 9 July 2018 / 00: 35

    I also wrote quite extensive material on this blog and I like the last paragraph. You have to value your work and be able to define it in such a way as to justify the proposed amount for cooperation.
    However, everything is so universal that it is difficult to define a stable pattern.

    • dpblogpl dpblogpl 9 July 2018 / 11: 30

      It is true. Often Girls write to me and ask for a range, because they don't know how to price something. It is like an unofficial 1000 currency converter. for 30 thousand uu, but that's not entirely true. It all depends on what is included in this price. We often offer not only post but also promotion on social media for the amount of X.

      You haven't been here for a long time, and you certainly haven't left a comment for a long time. It's nice that you came back 🙂

  4. Avatar Dżo FlamingBlog 25 March 2017 / 15: 22

    With these competitions it is not so hop-siup. Many bloggers are unaware that they are breaking the law. You must pay tax on each prize, even if its value is e.g. PLN 30. On Facebook, on the other hand, it is inconsistent with the regulations to urge the post to be shared in the competition. ? A lot of people also draw lots on blogs, and that seems to be about the Gambling Act. ? That's my digression there. ?

    • Avatar [Email protected] 25 March 2017 / 21: 22

      Not only Bloggers, but many companies also break the law by competitions that do not comply with FB regulations or without looking at GIODO. We have worked with various companies for which we conducted advertising activities and were often surprised when we informed that such and such activities are incompatible with Facebook's regulations. Unfortunately, people underestimate this, and then crying and lamenting because the fan page is blocked. You don't have to know everything, but it's worth leaving some things to professionals. Unfortunately, many people think that running a fanpage is a piece of cake and later there are various interesting situations.

      However, this is not the case here - the technical issues of organizing competitions, but the valuation of advertising services on the blog. How to organize a competition in accordance with the law will be different at another time, if you are interested in this topic - check out Blogger's Guide 🙂

      Best regards and we send a lot of warmth.

  5. Avatar OkiemMamy 24 March 2017 / 16: 29

    Very useful and interesting entry

  6. Avatar Claudia Pudernik 24 March 2017 / 15: 10

    You have to value yourself, nothing more to add. Well done, you have to make 🙂

    • Avatar [Email protected] 24 March 2017 / 15: 18

      Unfortunately, not everyone is valued. Then companies propose cooperation for a pack of tights 😉 It's not their fault, they have the permission of bloggers for such proposals.

  7. Avatar Countess's mother 1 March 2017 / 22: 07

    Great, that I came up with my blog today, I will definitely benefit a lot. I am green as a leaf

    • Avatar [Email protected] 2 March 2017 / 09: 28

      I hope that the posts from the 'Blogger's Guide' section will light up your topic 🙂

  8. Avatar janielka 1 March 2017 / 11: 17

    I think money and pricing is always a very sensitive and embarrassing topic. Nice that you wrote what it looks like at your place. It will definitely be useful

    • Avatar [Email protected] 1 March 2017 / 13: 16

      It is difficult to value cooperation in general. It is worth having your own spread, but each cooperation should be approached individually.

  9. Avatar Justine 20 January 2017 / 20: 19

    Valuations are a river topic ... I always have a problem every time 🙂 and I suspect it will never change 😉

  10. Avatar Multidimensional Mother 27 December 2016 / 11: 59

    Hi. So I have a question about statistics. I am a beginner blogger. I am not satisfied with my statistics although I know that there is a lot of my fault because I don't pay as much attention (work, children, home) to my website as I should to promote myself. However, for some time, i.e. when I joined blogging groups on FB and Google+, I see more interest, just a question. What minimum number of unique users, visits to an article etc. would be satisfactory to be able to apply for cooperation with advertisers?

    • Avatar [Email protected] 27 December 2016 / 12: 18

      Hey, the minimum number uu is 10 thousand. although some companies take and with fewer uu. It depends on what company (how big) and what it wants to achieve (publicity, sales, etc.). It is said, however, that the minimum is 10 thousand. uu.

  11. Avatar Karolina Tuchalska-Siermińska 7 December 2016 / 21: 26

    I came to you by accident, but it certainly won't be the case that I will stay longer. I am new to blogging and your blog is a treasury of knowledge.
    Super, best regards

    • Avatar [Email protected] 8 December 2016 / 07: 51

      Oh my How nice <3 Thank you and we invite you more often: * We are also preparing to publish the Blogger's Guide in the form of an ebook, and by this time several more posts on this topic are planned 🙂

      Good luck blogging, if you have any questions, write boldly!

    • Avatar [Email protected] 5 December 2016 / 12: 59

      This is a very interesting, but also a mystery topic. You don't generally talk about earnings on the blog.

  12. Avatar Katarzyna Wątły 2 December 2016 / 07: 56

    This topic is completely foreign to me. I do not shy away from making money on the blog, maybe even someday I will think about it. For now, I have a wild joy at the writing itself 🙂 thanks for the valuable tips - maybe in the future they will come in handy 🙂

  13. Avatar Damian Pawlos 1 December 2016 / 17: 46

    Cool and useful entries. I met here the interesting ReachaBloger platform. Thanks.

  14. Avatar Darianka 29 November 2016 / 10: 33

    For me, this is just the beginning of the road and I haven't even thought about making money on the blog yet. But maybe someday 😉

  15. Avatar Aneta 29 November 2016 / 09: 46

    And I have the impression that statistics are not so important today. I mean, maybe I spoke wrongly, I mean more about the views. I have the impression that the community is much more important. The views themselves can be turned up by boosting a budget for Facebook advertising, and you won't buy the community for any money 🙂

    • Avatar [Email protected] 29 November 2016 / 11: 38

      We're talking about blog statistics, not a fan page, where you can create ads. You won't overclock your blog statistics in any way, which is why every professional company asks for GA statistics from the last month and usually also the last three months.

  16. Avatar blogierka 28 November 2016 / 15: 59

    Unfortunately, I don't even have 1000 UU, so I don't get any cooperation and I don't think it will change 🙁

    • Avatar [Email protected] 28 November 2016 / 16: 35

      Everything will come with time. We've been blogging for years, but we can say that it has only been a year since we have changed the approach to blogging. It used to be only a hobby, now it is our hobby and also a place that we love with all our heart.

    • Avatar Adam kwiatkowski 1 December 2016 / 09: 11

      If you were to estimate after what period of time the first specific money from blogging appeared, what time range are we talking about?

    • Avatar [Email protected] 1 December 2016 / 09: 33

      Adam, we started blogging in 2009. In 2010, we moved to blogspot, and in 2015 to our own domain. We earned the first money from the blog in 2013 year. However, these were not cosmic amounts. At 2015 they were already much larger amounts, because the statistics were constantly growing. In fact, it was only this year that we began to earn money that would satisfy us. As you can see, it has been associated with many years of blogging and searching for our way, until we finally got to where we are now.

  17. Avatar healthystyle.pl 28 November 2016 / 15: 55

    A useful entry for all novice bloggers 🙂 Anyway, this is not the first interesting content on the blog, so I download from time to time when I have a moment of free 😉

    • Avatar [Email protected] 28 November 2016 / 16: 32

      Thank you very much for nice words on my and Piotr's behalf 🙂 We cordially invite you more often. Out of curiosity - which posts do you like to read the most? Blogger's guide? 🙂

  18. Avatar follow creativity now 23 November 2016 / 22: 51

    I also once thought about such 'ranges' but I see that it depends on everything :) interesting ...

    • Avatar [Email protected] 24 November 2016 / 16: 14

      Exactly. The final price consists of many factors - mainly statistical 🙂

  19. Avatar balaczka 23 November 2016 / 20: 12

    I also think that you need to look at the average time of page visits and the bounce rate. What about the fact that someone has 15 thousand uu and 90% bounces, and someone has 5 uu and 20% coefficient, uu is not the only determinant, it is also important when valuing whether they are real readers of this blog and whether the content they are interested in, and they didn't just come by accident and left immediately;)

    • Avatar [Email protected] 24 November 2016 / 16: 30

      And also for websites / sessions. It is also a very important factor for advertisers 🙂

  20. Avatar Pink Lipstick 23 November 2016 / 20: 09

    And where can you check the number of UUs? I have GoogleAnalytics recently, but I don't know which number 😛 I will be grateful for the info 🙂

    • Avatar [Email protected] 24 November 2016 / 16: 17

      The number uu is 'users'. If you've been using Google Analytics recently, be sure to check out the statistics post, and more specifically, what statistics to look at click

  21. Avatar lifestylovo 23 November 2016 / 19: 55

    I came here by accident, from Facebook, and here such intriguing content;) I only wonder why earnings are taboo? I have the impression that it is only in Poland. I have often seen bloggers published foreign blog statistics and earnings broken down into specific categories.

    • Avatar [Email protected] 24 November 2016 / 16: 15

      Unfortunately, in Poland it is still a topic that is talked about a little 'whisper'. When I started blogging, even without Piotr, there was no 'cooperation' tab at all, so the awareness is already much greater in this topic.

  22. Avatar Aneta bezlukruicukru 23 November 2016 / 08: 18

    I'm glad that I came here and stays, I have a cooperation tab, but probably not quite as it should be.

    • Avatar [Email protected] 23 November 2016 / 09: 18

      We are very pleased 🙂 In that case, now you know how to modify this tab. If you have any questions - write boldly. Good luck! 🙂

  23. Avatar Angelika 23 November 2016 / 07: 47

    very interesting post 🙂

Add a comment

Your email address will not be published.