Home » Mailing list as a way of communication with readers

Mailing list as a way of communication with readers

A list of emails (mailing list) will be useful to us when we want to send information about a competition or an important event related to the blog. Newsletter is worth having, because it is a kind of communication with Readers. Remember that a good newsletter is more than just text. Graphic design is also important. Gathering an e-mail list to readers is not that easy, but there are several ways that can help.

Note - never sell a mailing list to any company, because if the reader finds out, he will hate you.

Subscribe to the subscription

This is one way to collect a list of emails for the newsletter. We have a subscription and newsletter separately. The subscription is e-mail information about a new blog post that is automatically sent to people who have left and activated their address. Newsletter is sent manually and it is occasional - when we want to inform the reader about something important, and there is a chance that he will not see the post on social media.


This is probably the easiest way to collect emails for the newsletter. Of course, this involves some risk - most people could only be interested in the competition, and not at all interested in the blog. Nevertheless, it is worth sending a newsletter to such a group, because in 75% these people will stay longer.

Special Actions

You can also think about a special action, which is something that tempts readers to subscribe to the newsletter. It can be a discount on an ebook that you will publish soon or additional photos from the event you were at. I will not tell you what it is supposed to be, here your creativity counts.

Where to collect emails, i.e. the platform for sending the newsletter

And when we are already at the newsletter, I would like you to write in the comments if you have a newsletter and what tool do you use? I recommend Mailchimp for my part. It is a free (up to a certain number of e-mails) program that is very simple and transparent. In Mailchimp you can upload an e-mail list (mailing list), you have newsletter templates (their creation is so easy!) And reports that show you who opened the newsletter, what link they clicked, etc.
We have been using Mailchimp from the beginning, but I also used Freshmail professionally and I didn't like this one, although the newsletter templates were really interesting.


  1. Avatar KlubAutora 31 October 2016 / 16: 07

    The Mailing List is gold !! This must be extracted 🙂 We use Mailchimp. Recently we came up with such a tool https://www.mailerlite.com/ but we haven't used it yet so we can't comment

  2. Avatar blogierka 31 October 2016 / 15: 11

    I hate mailing, that's why I can't do anything like that in my life;).

  3. Avatar Ani-Liberal Rebel 24 October 2016 / 19: 21

    I also plan to launch the newsletter sometime, because it's a good way to regularly contact readers 🙂

  4. Avatar Anonymous 13 October 2016 / 09: 32

    This is a big challenge for me! Thank you for your valuable advice!

  5. Avatar Ania Stankiewicz 23 September 2016 / 08: 59

    I don't have it yet. The whole newsletter registration procedure with GIODO stops me.

    • Avatar [Email protected] 6 October 2016 / 12: 07

      we have a registered, or actually submitted, newsletter to GIODO. There were no problems, and the whole process takes several minutes 😉 After registration, you can already collect e-mail addresses, and assigning the number takes a year.

  6. Avatar Classy Simple Life 22 September 2016 / 20: 40

    I really like posts from this series and thank you in advance, Dominika! Professional and really very helpful for every blogger - warm regards 🙂

    • Avatar [Email protected] 23 September 2016 / 11: 33

      Thank you my love! 12 October we have defense, and then we get to the ebook 🙂

  7. Avatar Beauty B. 21 September 2016 / 18: 00

    I didn't even think about setting up an email list

    • Avatar [Email protected] 23 September 2016 / 11: 34

      And you see, then a contest, and how do you want to get votes? 😀 Think, think this is a very useful thing 🙂

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