Home » What are the benefits of doing live on Instagram?

What are the benefits of doing live on Instagram?

In the age of coronavirus, many brands decided to do live on Instagram (I also persuaded my client to do so). Live coverage is very popular and allows you to build relationships with recipients. If you are not already doing live coverage on IG or are thinking about it - read on.

In this article I will explain:

  • What is it and how to do it live on Instagram?
  • Why is it worth doing live on Insta?
  • What are the benefits of doing live on IG for influencers and business accounts (e.g. online stores)

Glossary: ​​Instagram (interchangeably - IG, Insta), Live coverage (interchangeably - live, live on IG), Insta Stories (interchangeably - Stories).

What is live on IG and how to do it?

Live on Instagram is nothing more than a live report on the profile on IG. There is no way about mishaps, which does not mean that they do not happen - most often you hear a loud boom and you can see something that you would not want to show. Yes, it was the construction that imitated the tripod.

live on Instagram what it is

Live coverage is done by clicking the camera icon on the top left (just like when adding Insta Stories). Then, swipe to the right until "live" appears at the bottom. If you click on the coverage, you'll start the transmission in a few seconds. Of course, you can stop it at any time, if you accidentally click start (and suddenly you remember that the iron was not turned off, although you were sure a moment ago).

You can also do a relationship with someone (in my opinion this option is much more interesting than live alone). When one person gets stressed, the other can save the situation and vice versa.

During live there are often questions - to see them click the "comments" box. Sometimes Instagram has a delay, so some questions may appear a moment later. Don't worry, it's normal. You can also turn off comments, but hey ... I guess this is not the idea of ​​doing live coverage.

Live coverage is worth announcing earlier on Stories or in the description under the photo on the main profile. You can also make a countdown on Insta Stories (sticker "countdown"), which will send a reminder that it starts live. This is a very nice option, which I often use myself, when I do not want to forget about some live coverage, which I necessarily want to watch.

After its completion, you can save Live in the camera roll or share in the relationship (if someone wedges your relationship, they will have the option of watching regular Stories or live recordings).

Why is it worth doing live on Instagram and what are the benefits?

Live coverage is not only a great way to maintain relationships with Observers, but also a way to reach new people. When it is done live with someone, the most common announcements appear on both profiles. Information about the upcoming live are also willingly shared by the Followers of a given profile on (to their audience). Especially when the topic is interesting and is built on a cool community profile, you can count on more information sharing. This ensures that new people who are interested in the topic are reached. This is associated with the fact that there is a greater chance that such new people will be active under your publications.

There are many ideas for live coverage. This way you can answer previously asked (and also during live) questions - this option is the most common. You can interview an interesting person, tell about your cosmetic favorites or show you swatches of your favorite makeup products. Just do what your recipients are interested in (because you know them best).

In the case of business accounts (I will focus in this paragraph on online stores) it is nice to show yourself, i.e. that someone is behind this project. People like to know that it's not just a store, but there's a person and a philosophy behind it. I noticed myself that I often associate brands with their owners, e.g. Le Petit Trou I always associate with the wonderful Zuzanna Kuczyńska, whom I had the opportunity to meet (and also talk for a while) during Vogue workshops organized in Galeria Mokotów.

If you're curious about what special actions are being done on social media and among Influencers in the age of coronavirus, be sure to read this article: LIFE AT THE TIME OF CROWN, OR CHANGES AND SPECIAL ACTIONS DURING CHILDREN.


  1. Avatar Anonymous 26 June 2020 / 12: 25

    Thanks for this post!

    • dpblogpl dpblogpl
      26 June 2020 / 12: 30

      I'm glad it's useful to you 🙂

  2. Avatar Mariusz 26 June 2020 / 07: 16

    I run fashion brand profiles. We often do live coverage during a pandemic, when people sat at home, we did it three times a week, thanks to which we acquired several hundred new observers.

    • dpblogpl dpblogpl
      26 June 2020 / 12: 31

      And great that you reacted to the situation that prevailed and to the closing of the house. And thanks to that you have real results on your profile! 🙂

  3. Avatar Izabella 25 June 2020 / 09: 14

    I like it, but I don't have the courage to do it, I don't know how my observers would react to it ??

    • dpblogpl dpblogpl
      26 June 2020 / 12: 35

      If you don't do live, you'll never find out 😉

  4. Avatar Alexander Tomaka 24 June 2020 / 12: 17

    I work in the same industry as YOU. I use this type of solutions myself.

    • dpblogpl dpblogpl
      26 June 2020 / 12: 36

      And great! 🙂 Good luck!

  5. Avatar Karolina 23 June 2020 / 23: 20

    I want to set up a profile, unfortunately I can't afford to buy ads so I'm looking for free solutions. Thanks for sharing this information.

    • dpblogpl dpblogpl
      26 June 2020 / 12: 42

      At the beginning it's always worth using the free options, and with the development - also use paid solutions 🙂

  6. Avatar She 23 June 2020 / 18: 07

    Several trials and errors and you can see more involvement on my profile, there is a tiny light in the tunnel! It is true that my industry is very niche and hard to exist but it does not give up!

    • dpblogpl dpblogpl
      26 June 2020 / 12: 50

      Errors are a natural thing, especially at the beginning. However, it is worth drawing conclusions from them and not committing them again. I keep my fingers crossed for the development of your profile! 🙂

  7. Avatar Marcelina 23 June 2020 / 13: 18

    A few days ago, I decided to set up an account on Instagram, with the things I do. Until now, I have rather played # on my private account, and I really liked getting information from you on this tenat. Well, I created an account now is testing new solutions.

    • dpblogpl dpblogpl
      26 June 2020 / 12: 51

      Cool! I keep my fingers crossed so that the Watchers come every day. The first step done, you have to go further <3

  8. Avatar Ankaole 23 June 2020 / 12: 20

    I needed reminders and a kick. Thanks for reminding me

    • dpblogpl dpblogpl
      26 June 2020 / 12: 51

      You're welcome, I am an expert in motivational kicks 😉

  9. Avatar Asia 23 June 2020 / 10: 21

    For me, the most difficult thing is to open a business account on IG, it is difficult to add hashtags and look for them, but I do not give up. I will also try this option because I already have a large group of followers.

    • dpblogpl dpblogpl
      27 June 2020 / 10: 40

      Hashtags need to be learned. This is not secret knowledge, but use the experience and knowledge of the right people, because there are a lot of instagram e-charlatans on the market today, which only seems that they can do something.

  10. Avatar Anonymous 22 June 2020 / 23: 22

    I have another question but about Insta ... how do I find statics if I don't have them?

    • dpblogpl dpblogpl
      27 June 2020 / 10: 40

      Do you have a business account? The company always has statistics. Private profile does not have this option 🙂

  11. Avatar agnes 22 June 2020 / 22: 24

    A very useful entry. I have a business account, but I've never done such a relationship ... it's time to change, I just have to break and start talking to people ... it stresses me!

  12. Avatar Ewa 22 June 2020 / 20: 15

    I'm starting to build my online store and start Instagram activities by reading all posts about Insta on your blog and profile. Thank you!!!!!

    • dpblogpl dpblogpl
      27 June 2020 / 10: 39

      I am glad that our blog gives you so much valuable knowledge. Good luck running your online store!

  13. Avatar Kasia 22 June 2020 / 19: 14

    I like watching live on Instagram, I don't do it because I'm not an influencer ...

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