Many of you under Google Analytics for green posts (click) signaled that posts about this issue should appear more often. I also remind you that Google Analytics (GA) is free and every professional Blogger should know it. All posts from the Blogger's Guide (click) are based on our blog and professional experience (find out what we do outside of the blog) click).
Today will be about sub-tabs in the 'Administration' tab -> 'Tracking information'. Below a little more about GA and a few useful tabs in GA that will allow you to monitor statistics in Google Analytics and the growing stats of your website.
The tracking code is your unique code, which if you have a blogger enter in the tab 'Other' -> Google Analytics Identifier of the web property Analytics. Thanks to this your blog will be configured with Google Analytics and will start collecting statistics. I do not recommend using blogger statistics, let alone sending them to advertisers (why you should not send blogger statistics to companies that want to work with you, I have already written in this
The 'Tracking code' tab also has a Google code that you paste if you have a blog, among others on WordPress.
This feature is useful in more advanced analytics - you can use it to check the involvement of your readers from various mobile devices and multiple sessions. If you don't want to play analytics, you don't have to use this feature. For sure GA basics are enough. I use this function because it provides me with information that I later use when running a blog. However, I will not reveal this secret, let something also remain 😉
You have to check the sub-tab from time to time because we had a problem with that. We had set the maximum session per minute for a long time, and I wondered why the average visit time on our blog was so low (a minute is really a very low ratio). That is why. Of course, I've considered many technical issues, I even thought that you would need to set up a new GA account.
I wish I had come up with it earlier to check this sub-tab. Man learns throughout his life (especially on mistakes). You know I even thought about deleting my blog. Such statistics showed that only someone would enter the blog and leave immediately. I started to look for the reason - maybe we write badly, maybe someone does not like us, or maybe our blog is hardly visible on the web (I do not think, because the post about Darsonval is one of the first places in Google search engine).
See how to become a professional Blogger click
I couldn't find the reason, and the reason was so simple. Now I have a lesson and I will check this sub-tab, because by this setting we do not have a real preview of statistics from the last few months, and you can see with the naked eye that there are more and more readers. This and the next two months will only show actual blog statistics, which will be visible in the 'cooperation' tab on our blog.
Free search sources
Not all people use Google search (although certainly most of us use this search engine). Nevertheless, it is worth adding other search engines, which will be counted as free traffic, as in the case of Google search engine.
Referral exclusion list
If you have two blogs then you can exclude mutual traffic from blogs. You can also exclude spam here. Just enter the domain address that you will classify as spam. This is worth doing, because very often such spam traffic lies to the actual statistics of the blog. We have several porn sites and other unidentified sites that have broken our GA statistics
Search term exclusion list
We don't use this sub-tab and I don't remember ever using it. If anyone uses this sub-tab, let me know because I am very curious what exclusion of search terms gives.
Let me know in the comments if you want more posts from the 'Blogger Guide' series? I would also like to boast that we collect funds for a Pole. He is able to publish an Ebook 'Blogger's Guide', in which there will be all tips for running a blog. If you want to support us, click here.