Coronavirus spends every night's sleep through normal eyes. The media is buzzing with information about the growing number of victims of this terrible virus (I've been living in fear myself since my mother called today and said she had flu-like symptoms). Our lives have undoubtedly changed in recent weeks and we will probably not come back to what was before so soon.
I am one of those people who find positive things in every, even the worst thing. And so it is in this case, although I will not say - I limit visits to news portals so as not to stress even more all this (and so much stress is the health of my loved ones or fear of money when subsequent clients suspend activities during quarantine). I have a thousand questions in my head: how much more will we be isolated? How soon will the vaccine come about? When our life returns to normal. What exactly will this normality be ... I wonder how life will change after the coronavirus.
Remote work during coronavirus
For many, the switch to remote work was a huge shock. For me it was nothing extraordinary, because I have been working at home for years (with breaks) - here you can read about it what remote work in Social Media looks like. Nevertheless, the lives of many people in Poland turned upside down. People who previously worked 100% stationary suddenly had to switch to home office mode. Not everyone likes it, but I have some hopes associated with it.
Remote work in Poland is still treated by many equally with Yeti or another unconfirmed phenomenon. I believe that thanks to coronavirus, even a handful of employers will understand that work at home can be just as effective as the work done in the office (and does not equal the employee lying on the couch and watching Netflix). Maybe this will change the job market to some extent and more remote jobs will start appearing?
Popularity used for higher purposes
I really like what not only influencers but also celebrities do. This is THIS moment when popularity is used for higher purposes - education of the gathered community.
For over a week, influencers and celebrities have been calling in social media to follow the recommendations and # stay home (this hashtag has already been used in 164 posts on Instagram!). Two other variations referring to staying at home #zostanwdomu (37,8 K posts) and #zostajewdomu (47,2 K posts). It only shows how powerful social media have and that you can also use them not only to post a selfie with a spout 😉
How is influencer marketing?
While restaurants and all stationary outlets (including stores with clothing and shoes, among others) tremble every day about what will happen next, online stores are doing well. At the moment people still have money (if not from a normal salary, they reach for savings), it is not known what will happen in a few months. Online stores with food have the highest turnover - people are simply afraid to leave the house for fear of getting coronavirus. I know from myself that a lot of people have moved into the virtual world with grocery shopping. We have been shopping at Frisco since we moved to Warsaw. Earlier I waited for my order 2 (ok, maximum 3 days). Now I wait over 1,5 weeks.
Influencer marketing is pretty good right now. While campaigns for stationary services are not very visible, there are quite a lot of them for online stores (I drew my conclusions from observing the two largest Facebook groups which associate influencers and brands interested in influencer marketing, as well as Reachablogger or Brandbuddies platforms). I think that if nothing changes then for sure half a month influencer marketing will be doing very well. And what will happen next ... nobody knows that. At some point, people will run out of money and will not spend it so eagerly online.
Maybe this is the time when the world wanted to let us know that the ubiquitous rush, greed and desire to have more and more has certain limits. Many recordings showing the calmness of animals when we tremble for our lives (e.g. ducks in fountains that were besieged by tourists) show us that the Earth will cope without us and we are dependent on it. Let's use this time to stop and think about your current life instead of wondering what will happen next. Let's use the time spent at home - with loved ones. Let's take care of ourselves and our loved ones, listen to the recommendations and hope that the situation will normalize as soon as possible.