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Positioning at the expense of bloggers

Word-of-mouth marketing - how does it work and how do companies want to position at our expense?
Word-of-mouth marketing - how does it work and how do companies want to position at our expense?

Word-of-mouth marketing (positioning at the expense of bloggers) is very popular in many companies. You will feel its popularity on your own skin when your blog begins to be read by more and more people and you will post valuable content.

I used to work as a marketer and was also responsible for word of mouth marketing. It is quite effective, because like an ordinary person writes positive reviews about a store or in a conversation refers to where the product was bought. Often, the image of an expert is built on Internet forums to later mention something about a product or company.
A simple matter, but it is not. You really have to work hard to win the trust of others. Sometimes, people who engage in online forums for a long time offer the word of mouth marketing services. I noticed that it became a kind of business idea. Why? Because it works. As with bloggers, celebrities, actors and other popular people, when you notice that your favorite actress is using a cosmetic from X, you will probably want it too. This is how it works, which is why well-known people often appear in commercials.
For me personally, word-of-mouth marketing is very annoying, and it started most when statistics on our blog began to grow. I notice more and more such comments, which is why we decided to moderate them. It's a bit of a cunning and unfortunately every comment that will be published on our blog must be checked (yes, I also check where the link provided in the commentator's login leads). I'm not going to advertise someone on our blog for free. Do you want to advertise? Write an e-mail asking for an offer and pay for promoting your product. If you do not want to pay, do not make an effort and do not write a comment. It won't be published anyway.
Have you noticed on the blog about word of mouth marketing activities? Or maybe you didn't pay attention to it? If the answer is affirmative - it's worth reviewing the published comments, even if it would take a long time. Let's value our work on the blog, let's not be fooled and let's not be positioned at the expense of bloggers.


  1. Avatar Ev kochajitworz_pl 1 January 2017 / 13: 23

    And we already know why all comments on this blog are constructive :) Interesting thing with this "screening". I am one of the people who naively thought that the number of comments indicates popularity ...

    • Avatar [Email protected] 1 January 2017 / 13: 38

      We don't publish spam, because what is it, it just litters our blog. If a company wants to work with us, it knows where to look for us. He doesn't have to do it for the proverbial 'Janusz' 😉

  2. Avatar lipinski-kamil.pl 1 December 2016 / 21: 34

    I am influenced by people who work in word of mouth marketing. If someone wants to inform the world about their product, they should first share the beta version or test sample and build a reputation based on this presentation. There are no shortcuts.

  3. Avatar Ada / Glow Up 18 November 2016 / 14: 05

    I did not notice on my blog, but I am sensitive to this type of play (I had the opportunity to moderate cosmetic forums). For me, such intrusive advertising works the opposite, it starts to remind me very badly, therefore, I do not intend to buy this product or visit a given salon.

  4. Avatar For the love of 31 October 2016 / 11: 18

    Sometimes this comment will come, but it does not irritate me in any way.

  5. Avatar Joanna Kołpak 28 October 2016 / 11: 09

    It has already happened to me, but fortunately it is not becoming a problem yet.

  6. Avatar Martyna Szkołak 28 October 2016 / 10: 18

    For me, it almost never happens that someone links to each other, leaving typical spam. Sometimes I delete comments that refer to the content of the entry, but contain a link to the blog, although I do not always do it. However, I have nothing against the fact that the account from which the person is commenting contains the address of his blog (e.g. on disqus). I don't want spam, but I like to visit blogs of people who look to me and leave valuable comments. 🙂

    • Avatar [Email protected] 28 October 2016 / 10: 29

      I also don't mind when linking to a blog (unless it's a company blog). The post clearly states that I mean linking to online stores.

  7. Avatar Wypaplani 28 October 2016 / 08: 45

    I find links in the comments less and less often, but when they appear, I moderate. I don't leave links to myself in the comments.

  8. Avatar Kami 28 October 2016 / 07: 58

    You need to moderate the comments. If you have a popular website, unfortunately you get a lot of spam. I also check every comment

  9. Avatar Kathy Leonia 28 October 2016 / 07: 32

    for me, it still happens that someone writes a comment quite on the topic and cool and there is a store page under the link to this person ...

  10. Avatar Mrs.Rose 28 October 2016 / 04: 32

    Sometimes it happens that people who advertise a company or a product appear on my blog, but to be honest I don't pay much attention to it :).

    • Avatar [Email protected] 28 October 2016 / 06: 33

      Or maybe it's worth it? After all, it's your job, time and someone uses it for free 🙂

  11. Avatar BARBEO Barbara Maciejewska 28 October 2016 / 00: 07

    I once noticed from Anonim a question about a certain set of cosmetics, which is loud everywhere (for hair growth). And that he never gets anonymous, I found it strange, until I noticed the same in my colleague - I removed the comment. Several times there was a request for a very specific, particular, new cosmetic, only from anonymous people. Pretty easy to spill it? Currently, he also moderates all comments, even claims that he is editing comments and removing blog links from the content? personally, I think it is spam, and the link is still under the signature, so I don't know what this rebellion is about ...

    • Avatar [Email protected] 28 October 2016 / 06: 41

      Unfortunately, I can't edit the comments (blogger hosting), but I would do the same. Sometimes there are really substantive texts, but with a link to the blog. I delete such comments (often with heartache) for known reasons ...

    • Avatar [Email protected] 28 October 2016 / 22: 14

      We had a WordPress approach a few months ago. Unfortunately, converting so many posts from our blog for WordPress overwhelmed us and we returned to hosting blogger ...

  12. Avatar Magdalena Bek 28 October 2016 / 00: 04

    Word of mouth marketing certainly brings good results. But I think it is important not to be pushy, not to do anything by force. Fortunately, he avoids this problem on his blog 🙂

  13. Avatar Agnieszka 27 October 2016 / 22: 26

    In fact, when I noticed the online store's comment on my blog for the first time, I immediately thought "oh the price of fame" :)

    • Avatar [Email protected] 28 October 2016 / 06: 42

      Unfortunately, this is more and more. There is a trend - increasing statistics, increasing spam 😉

  14. Avatar Ani-Liberal Rebel 27 October 2016 / 21: 41

    Hm, interesting. My blog is not yet popular, but it's worth knowing the topic, thanks 🙂

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