I am very happy that the posts from Blogger's Guide are so popular. It's nice when I see more people sharing my articles. Soon my article (on influence marketing) will appear in the trade magazine. When? Follow our IG profile, because there will certainly be this information first. I am very excited about this article and I hope that many online stores and companies will use them and will end up looking only at the number of followers, which actually means nothing. Do you think instagramers with a million followers reach each of them? Well no. Often, smaller accounts have a much cooler community than accounts, where followers count in hundreds of thousands. Of course, there are exceptions, such as Mimi Ikonn, who has a lot of followers, but also built a committed community. However, the number of observers does not always go hand in hand with their quality.
Official sources report that Instagram is a mess, which for years has been operating under the slogan "soul, hell is gone". I mean buying followers (the funniest thing is when the girls say they didn't buy the followers, and in the magical way thousands of followers came by the night or when they say someone bought them followers). Details about the purge of the IG can be found in this English-language article that dispels all doubts - eventually something will change. At least, this is the hope that a lot of people using this social networking site have. If you want to have fresh information about Instagram or other social networks, I encourage you to like my Facebook pagewhere I upload information from the world of SM. I often share important news about IG on our Instagram profile, so it's worth following us there as well.
Mass followers on Instagram
By using Instagram, you've probably heard the term "mass followers". It applies to Instagram accounts that follow a large number of other accounts. These types of accounts are qualified as mass followers, or simply spam in Polish. These types of accounts are often observed on a follow / unfollow basis. Anyway, they are not valuable observers for you, because they will either disappear or spoil your statistics. It may seem unbelievable to you, but yes - such accounts spoil the statistics according to the new Instagram algorithm.
How do you know if your account qualifies as mass followers? It is very easy. Instagram defines accounts (of course automatically, using algorithms) that observe other accounts above 1500. If you also observe so many profiles, be sure to reduce this number (but beware! Gradually. Otherwise, IG will think that you are using follow / unfollow and you will get punished with cutting ranges). It is safest to observe below 500 accounts.
Mass followers accounts break statistics
This is not a myth, this type of account corrupts Instagram statistics. Think about it - if someone is watching 1500 and more profiles, do you think they will see your new photo? The answer is ... no. Someone like this is often not a valuable observer, because if he can't see your photos, he won't comment or leave a heart. So why reach someone at the expense of a person who really likes your profile and who would like to see your every picture. The problem is so much that with a large number of observers it is difficult to verify such profiles. I try to regularly review the profiles that are watching us, but I also do not get paranoid. My day would have to be made of rubber if I were to block any person who has more than 1500 observers (besides, I don't panic because of the statistics, like some influencers). It is worth, however, to block such accounts from time to time, as a reward we get a slightly increased reach (it's logical, because we will not reach our content to people who are not interested in them at all).
How to reach Observers at IG organically
In order to reach your Followers it is also worth adding info about the new photo on Stories. I noticed on our profile that the photos I reported on Insta Stories have better ranges than those I didn't mention there. Case? I do not think so. From other curiosities - the best-liked photo on our profile in recent weeks has been photo with Anja Rubik. The second best photo in terms of hearts, range and comments was the photo in which I showed you mine new winter coat from Massimo Dutti.
The latest IG algorithm works similarly to the FB algorithm. Instagram shows your photo to a group of people from your followers and if they show interest in a given photo, the organic reach of the post increases and the photo is shown to others. Recently, I have noticed such a curiosity that the range decreases and increases in waves (every few photos). It is often the case that 3-4 images have poor coverage, and the next 3-4 images are much larger. Regardless of what is on them. For example, a photo in a bright coat from November 12 had a higher range than photo from a few days ago in the same stylization. Interestingly, both photos were published at the same time. I also noticed the same relationship with the number of comments.