Are blogs dying?

It has been said for a long time that blogs are dying, and now they are leading on YouTube videos or social media profiles (especially on Instagram). Are you sure that only other bloggers read blogs? Nowadays, is it not worth wasting time blogging? Today I will try to answer these questions.

Blog times

When I started my blog in 2009, I didn't even think that anyone would ever pay me to publish posts on my site, I didn't even think about the fact that someone would want to send me products for free. The truth is that blogging was not a clue, and times were a little different. In the year 2009, no one probably even thought about the fact that blogs can be used for advertising, or at least no one thought about my blog like that. All in all, I'm not surprised why, because my blog was just ugly. I don't even remember what color template I had, but I do remember that I made the logo in Paint.

old postcards from Paris

When I think back to those times, I see how much has changed in my approach to blogging, as well as how I treat my blog. Because today I can confidently say that the blog has opened a lot of doors for us - not only professionally, but actually always, when we mention blogging, it meets with great interest of the recipient.

People are curious about what we do, and even more curious about how much we earn from blogging. It's sad because nowadays only numbers count - how much you earn, how much did your apartment / house / car cost, and how many followers do you have on Instagram. People define you by numbers, not by who you are and what you do, as well as how much time and heart you put into it.

Investment of time and money in blogging

If you think that we have developed our blog without spending time or financial investment - you are wrong. The golden rule is that you have to invest first and then reap the benefits. Funny, because many girls write to me for free advice, and when I refuse to give advice for free, I get a huge shock. Because I took my knowledge from the air, because the wish for a new template, blog optimization was a wish from a gold fish or tooth fairy. Well, unfortunately not, because we have devoted a lot of time and money to the blog (fortunately now this money is paying back more than). Therefore, remember when you want to develop your blog, but you will not have a budget. It doesn't work that way, in every business you first have to invest money not only on advertising, because without it, don't move.

motivational diy sticky notes

Is it profitable to run a blog these days?

Some say that the heyday of blogs is long past and that blogs are dying. I can't agree with this, although it is true that people are more eager to watch videos or spend time on YouTube. Why such interest then Blogger's guide and where are the e-mails coming up about collaborating mainly on the blog? Why are there more and more Bloggers meetings, of course, which also feature YouTube creators, but also Influencers who run their Instagram profiles?

The truth is that nowadays blogging is not only writing a blog and nothing else. That's why many people say blogs are dying. Although we still have the most readers from organic search, the second group are people coming from social media (both from Instagram and Facebook or Pinterest, where we have 256 thousand profile views per week). It is social media that are now a kind of 'boost' for blogs. Nowadays you also need to be active there, if you want to achieve success in blogging. Especially it's worth recording Insta Storiesbecause people like to know that someone is on the other side. AND how to succeed on Instagram you will learn from this post. Only do not buy followers, because it may end badly for you!

About how Influencers combine to gain anything

Something I feel that for this entry, about how Influencers combine, some will hate me totally. The first haters appeared after post about buying Followerswhere I described the Instagram fraud process. These actions may not only cause a drop in profile ranges, but in extreme cases may lead to the removal of the Instagram profile.

when I became a blogger

How did it happen that I became a Blogger?

I decided to become a Blogger during my college vacation, when I had not started my first serious work. Then I started experimenting with makeup, and also cut my hair. It was a time of change for me that I wanted to make the most of. The blog was the first idea that came to my mind.
When I started my studies I met Piotr, but I admitted to blogging after some time. At first my acquaintance was afraid of his reaction, because then blogging was not so popular, and there were not very nice reviews about Bloggers themselves. Fortunately, Piotr reacted enthusiastically to my message and we decided to run a blog together! We've been blogging for 9 for years and how the blog developed has exceeded my wildest expectations.

The blog has been growing with us over the years, in moments of doubt it always gave us some kind of impulse to act. Many times, whether in college or when starting work, the blog turned out to be a pass that opened more than one door. Thanks to the blog, I explore the secrets of Social Media and develop myself in Infulence Marketing. During this time, Piotr learned graphic design and became professionally oriented while working on online store projects. In addition, when he started running an Instagram account, he discovered his passion for photography. Regarding cooperation - we rejected all forms of cooperation for the first two years, all the more so as they did not coincide with the blog. We also didn't want to be seen as an advertising blog. After the first barter cooperation, which was very attractive to us at that time, there were cooperations paid for really little money. Today, we can say that blog is our additional source of income. We invest a lot of time in blogging, but also money and knowledge. However, we have the advantage that we professionally deal with areas related to blogging. We can say that a blog is our driving force, and thanks to him we are who we are.
D&P blog in the Together Magazine

Authenticity

The above paragraph and a brief digression about us is to show that the main thing in all this is not to lose yourself. There is nothing wrong with the fact that someone is a model for us and we want to follow in his footsteps. However, the most important thing is to do something in your own original way. It's not always worth following the trends do not be fooled by the pseudo specialists courses of various applications to beautify your photos. Just because someone has processed over a dozen or several dozen of their photos in an Adobe program does not mean that they have to teach others or teach how to build a site, sic! If you think that you will upload presets of a famous Blogger and use them from now on your blog or Instagram, do you think that it will bring you closer to your own success? The answer is: No.

Working in an advertising agency, I proposed to one of the collaborators a well-known Blogger, who often visits, for example, the annual meeting of Bloggers and Influencers. What was the surprise when I heard that her blog is not worth any money, and due to the large amount of collaboration and low traffic from the blog to the client's site they will not take it into account when collaborating. I will tell you honestly that I would never want someone to talk about my blog work in this way. That is why it is so important to always keep a sober thinking and think about when someone earnestly like a mantra repeats how awesome, how much he does not earn and how many refuses to cooperate (also barter ones). Everything in the name of a definition - a lie told a thousand times finally becomes the truth.

Sincerity

About two weeks ago, we attended the Wednesday meeting of the blog at Google Campus in Warsaw. It was amazing that people who met us because they followed us on Instagram approached us. It was nice to hear that you are authentic and that I look identical to the pictures. Contrary to current trends, I don't use anything more than built-in filters to light up Instagram photos (I really love bright photos!). This is the biggest reward - meet people who appreciate who you are and not who you would like to be. That's why it's never worth pretending to be someone you are not!

Not once have we been an inspiration to other people. It's very nice when someone is inspired by what we do, because it is a sign for us that we are doing it right. I remember how we met on Poznań Fashion Fair great, novice blogger Natalia, who leads Hutnez blog (I cordially invite you to her blog, she is a wonderful girl with a huge passion for fashion!). We told her many secrets about blogging and we completely do not regret it, because we know that Natalia has used our advice and thanks to this she blogs even better. Unfortunately, there were also moderately cool situations when someone drew on our knowledge, and then pretended that he came up with it himself. Seriously?! Interestingly, these people later shared their knowledge acquired from us as if they were their own. It's sad that someone rips off your template or even the content of posts, and then pretends that everything is fine. No, it's not.

how to run an instagram profile

Cooperation with Chinese Zaful stores

From my own experience I can cite the cooperation that I remember to this day as an example that should not have taken place. When I received the offer of cooperation with Zaful a year ago, 1,5, I stated 'why not'. I started to develop the 'Style' section on our blog and I lacked nice clothes to show. At the beginning, the conditions were not entirely okay, and actually I did not understand what it was all about, because I have never had experience with this type of offer. I'm already explaining exactly what it was about.

I was offered cooperation in which I was to publish a post showing the store's offer and links to products that I would like to get. This product that would get the most clicks (via affiliate link) was supposed to reach me. Of course, I did not agree to this type of cooperation and proposed my terms, which they agreed to. The cooperation did not come to fruition, because the quality of the clothes completely did not meet my expectations. Interestingly, the same store wrote to me again a few weeks ago with an offer of cooperation. This time I said no. The most important thing is to learn from your mistakes and not make them again.

Click and stay for more than a minute

Some time ago I came across one of the groups on Facebook, where Girls ask to be clicked on the post, and more specifically links redirecting to a specific product (see the paragraph above). I didn't even know there were time requirements for sponsored posts. It is about the time spent on the website after switching from the post to the client's website. Girls often ask to click on the link and stay on the site, e.g. above 1 minutes. This is proof that Influencers are combining as much as they can.

From the point of view of a company that gives products, it's a very smart idea, because it fills in with very easy views. On the other hand, it shows that people agree to such terms of cooperation for a few clothes or other products, often of very low quality. It's sad and I see it for the first time that many Influencers don't know the value of their channels. It is often the case that Influencers with valuable and large IG profiles (even above 60-100 thousand Followers) decide on barter cooperation for several cosmetics that are of little value. I will not write the names of the girls who decide on this type of action, although I will not say, a few of them were a huge surprise to me.

floral midi dress

How to run a blog / profile on IG and be 100% authentic

How do you find the golden mean? First of all, do your job and not look at other creators. Of course, it is always worth observing the actions of others and learning from their mistakes, but the most important thing is to always act in accordance with your conscience and beliefs.

The easiest way to say is that they are guilty or so-called Bloggers, advertisers or agencies that force large numbers in Influencer statistics. However, if the agency side has the same incompetent person who mainly deals with invoicing and the most important for them are numbers (followers), and not real commitment and quality of content, then we have a driving trend of buying followers or blog coverage! But why is Blogger who will cooperate with a given company and has empty numbers in her account is surprised later that such cooperation will not happen again? The blind pursuit of empty numbers that mean nothing is guilty. For one of Blogerek's success is inviting to breakfast, for another cooperation after 150 thousand. monthly, and for me, that someone is inspired by what I do and the certainty that by sharing my knowledge I do not mislead someone and I know what I am talking about, not that 'I just think'.