Stories on Instagram - why record them?

Insta Stories is a wonderful tool for contacting your Watchers, but not everyone can use it. Stories neglect a lot of Influencers and brands, thinking that publishing photos on Instagram is enough to succeed. The most interesting thing is that more and more Influencers and Specialists who run brand profiles point out that Stories often have better ranges, not photos on the main profile. Isn't that the best argument to start recording Stories on Instagram?

Instagram stories

Stories (short for Insta Stories) can be recorded on Instagram by going to IG and clicking the camera icon in the upper left corner. There are different variants of Insa Stories - text on the background (I don't like this option), no special effects (photo), boomerang (moving photo like Harry Potter), super-zoom (I rarely use this option) and hands-free (preferably through chosen one, which allows recording a video with sound).

Make yourself known on Insta Stories

Adding photos to Instagram is just one of the elements of creating an image on social media. I often hear from my clients that they add photos and their profile does not grow or from Influencers (I advise Influencers what to improve / change on their profiles), "listen, I add photos and I have hatred". By operating on social media, running a blog or doing something that others can rate, you need to be prepared for hate. He will appear sooner or later (to a greater or lesser extent). People love to criticize others. Today, when people feel anonymous on the Internet (this is completely not reflected in reality, because no one is anonymous on the Internet), they also feel unpunished. It is very often the case that the more you grow, the more criticism falls on you. Do you think that there were no adverse comments from us? If so, you are wrong. However, this is a topic for another occasion.

At first I was afraid to record Stories. I love to speak, but I didn't think that what I am saying could interest anyone. I started recording Stories showing what I want to show and saying in the background. I practiced this type of Stories for a long time. It was surprising to me that when I started talking, followers began to appear on our profile (who are with us today, which is wonderful!). I got a lot of news from people that they had a wrong opinion about me because I am a very nice person, and after the pictures you can't see it (probably because I rarely smile at the pictures). It was a turning point for me when I felt the desire to talk to Stories, to people. I recorded the first talk coverage for the camera 17 times, until I finally released them into the world. It also attracted new Watchers and strengthened my image as a person who I am among the current followers. I just made myself known.

What and how much should the brand publish on Stories?

Very often, people who start promoting their business on social media have a problem with the publication of Stories. Many brands don't publish Insta Stories at all, which I think is a huge mistake. There are many ways to use IG accounts to create an image and increase brand popularity. First of all - it is worth publishing the business from the inside, i.e. showing the creation process. If you run the fashion brand - show on Stories the fabrics from which you will sew clothes. If you produce high-quality shoes (we are not talking about Chinese shoes that come to Poland in containers), show the process of their creation. Restaurants can show their crew or fragments of restaurant life or cooking dishes.

San Marino is it worth going

There is no definite answer to the question "how much to publish reports on IG". The absolute minimum of daily publications is 3 Insta Stories. However, do not follow the principle "the more, the better". It is worth to be careful here and publish less but better quality (well-thought-out) materials.

What and how much Influencer should publish on Stories?

If you're an influencer, share your everyday life on Stories. It is known that you don't always go to great events (unless you are an influencer, "I'll go where and get what I want"), but your everyday life can also be interesting. You decide what you want to show (it's best to think about it this way - what you like / want to watch on Insta Stories). I will immediately point out that I am not a supporter of publications from every second of the day. Let's keep moderation and leave some secret (not everyone needs to know what toilet paper you use..If you know what I mean).

In the case of influencers, it is also worth applying the principle of a minimum of 3 publications a day, but if you really have no idea what to publish, don't do anything by force. There are days when I share with my Watchers a song that caught my ear or the inspiration I found. And there are days when I want to talk about a topic and record spoken stories. A great example of building relationships on Insta Stories with Observers is Jessica Mercedes, which in my opinion wins when it comes to Stories in Poland. Jess's recordings are always her style, often with a lot of humor and slack.

building an Instagram account

Icons for featured Instagram coverage are a very nice idea. We can divide them into different categories, so that we can easily show recipients what they can find in a given relationship. I have instructions for you how to add featured icons on Instagramand also 3 color versions of icons designed by Piotr.


I am very curious if you use Insta Stories and what do you usually upload there? Share your experience in the comments (you don't have to set up an account anywhere to add your opinion 😉).

How to increase Insta Stories coverage on Instagram?

I mentioned that everyone should find their own social networking site, among others in this post. For us, the social portal where we feel best is Instagram. Taking photos is a lot of fun for us. Besides, we are doing well, since Followers are still growing.

Although Instagram is slowly getting a bit like Facebook (no wonder, since there is one owner), it still has this "something" that draws us towards Instagram and focusing just on keeping an account there. I used to have a lot of fun with running a Facebook profile, but since Facebook started cutting hard ranges, I started looking for something else. Today I would like to show you some tricks to increase the reach on Insta Stories, which I treat as an addition to the main profile. The idea of ​​Insta Stories is the same as on Snapchat - stories disappear after 24 h, but you can always distinguish stories on your profile.

Adding a photo to Insta Stories

Insta Stories was created a little anger, when the owner of Facebook could not buy Snapchat, because he simply did not agree. I think it worked out for good, because Insta Stories is very popular. How to use Insta Stories (also for marketing purposes)? And is it worth using this tool at all? Today in the post you will find tips on using Insta Stories, as well as increasing the reach of your 24-hour videos.

How to use Insta Stories for promotion?

Insta Stories is readily watched. I notice this both on the blog profile, but also on the profiles of the companies I work with. This tool can be very well used for promotion, but not everyone knows about it or simply has no idea how to use it.

On company profiles, Insta Stories can be used to show the company's operations from the kitchen as well as direct communication with clients. Blogging on Insta Stories is worth talking to Readers or recording a video with the recipe, and so that the recipe does not disappear too quickly - it is worth highlighting this relation.

I noticed that a lot of blog transitions generate links to Insta Stories links. Of course, in this case you must have a company profile on Instagram and above 10 thousand. followersów.

Increase of coverage on Insta Stories

There are a few tricks on increasing coverage on Insta Stories. One of them is to add a location. Thanks to this, we will increase the reach by people in a given location. For me, at the best post for Insta Stories from a given location, more than 1000 people watched the coverage.

Since Instagram made it possible hashtag observation, it's worth adding them to Insta Stories, because it also conquers the coverage of your relationship. It's good not to have the #f4f hashtag just related to the relationship e.g. #readambolubie #torebkachanel or #zlotekolczyki

How to earn on Instagram?

According to many marketing reports, the year 2018 is to be the year of Influencers. Already at 2017 I noticed an increased interest in influence marketing. I am very happy about this not only because I am an influencer myself, but also because I see great potential in good campaigns using influence marketing. Also, let's face it - some influencers have larger ranges than Polish stars and celebrities. What it comes from? From the fact that people trust people they can identify with more than known faces. Although here you have to use common sense, because it is not infrequent that buyers buy followers. That is why it is important that campaigns with influencers are dealt with by people who know how to do it.

Earning on Instagram is quite simple. We received the first proposals for paid campaigns after exceeding the magic number of 10 thousand. followers, but you can start much earlier. The most important thing is to have a community that is most important when running an Instagram profile (it's a social network after all).

There are two ways to earn - you can wait for companies to be interested in your profile themselves, and you can also use platforms that associate bloggers and influencers. The most important thing is not to set a profit immediately, but to take good quality photos and build a community. It's like running a blog you can't immediately set out to earn, and only when the number of followers begins, you can think about earning.