What are the benefits of doing live on Instagram?

In the age of coronavirus, many brands decided to do live on Instagram (I also persuaded my client to do so). Live coverage is very popular and allows you to build relationships with recipients. If you are not already doing live coverage on IG or are thinking about it - read on.

In this article I will explain:

  • What is it and how to do it live on Instagram?
  • Why is it worth doing live on Insta?
  • What are the benefits of doing live on IG for influencers and business accounts (e.g. online stores)

Glossary: ​​Instagram (interchangeably - IG, Insta), Live coverage (interchangeably - live, live on IG), Insta Stories (interchangeably - Stories).

What is live on IG and how to do it?

Live on Instagram is nothing more than a live report on the profile on IG. There is no way about mishaps, which does not mean that they do not happen - most often you hear a loud boom and you can see something that you would not want to show. Yes, it was the construction that imitated the tripod.

live on Instagram what it is

Live coverage is done by clicking the camera icon on the top left (just like when adding Insta Stories). Then, swipe to the right until "live" appears at the bottom. If you click on the coverage, you'll start the transmission in a few seconds. Of course, you can stop it at any time, if you accidentally click start (and suddenly you remember that the iron was not turned off, although you were sure a moment ago).

You can also do a relationship with someone (in my opinion this option is much more interesting than live alone). When one person gets stressed, the other can save the situation and vice versa.

During live there are often questions - to see them click the "comments" box. Sometimes Instagram has a delay, so some questions may appear a moment later. Don't worry, it's normal. You can also turn off comments, but hey ... I guess this is not the idea of ​​doing live coverage.

Live coverage is worth announcing earlier on Stories or in the description under the photo on the main profile. You can also make a countdown on Insta Stories (sticker "countdown"), which will send a reminder that it starts live. This is a very nice option, which I often use myself, when I do not want to forget about some live coverage, which I necessarily want to watch.

After its completion, you can save Live in the camera roll or share in the relationship (if someone wedges your relationship, they will have the option of watching regular Stories or live recordings).

Why is it worth doing live on Instagram and what are the benefits?

Live coverage is not only a great way to maintain relationships with Observers, but also a way to reach new people. When it is done live with someone, the most common announcements appear on both profiles. Information about the upcoming live are also willingly shared by the Followers of a given profile on (to their audience). Especially when the topic is interesting and is built on a cool community profile, you can count on more information sharing. This ensures that new people who are interested in the topic are reached. This is associated with the fact that there is a greater chance that such new people will be active under your publications.

There are many ideas for live coverage. This way you can answer previously asked (and also during live) questions - this option is the most common. You can interview an interesting person, tell about your cosmetic favorites or show you swatches of your favorite makeup products. Just do what your recipients are interested in (because you know them best).

In the case of business accounts (I will focus in this paragraph on online stores) it is nice to show yourself, i.e. that someone is behind this project. People like to know that it's not just a store, but there's a person and a philosophy behind it. I noticed myself that I often associate brands with their owners, e.g. Le Petit Trou I always associate with the wonderful Zuzanna Kuczyńska, whom I had the opportunity to meet (and also talk for a while) during Vogue workshops organized in Galeria Mokotów.

If you're curious about what special actions are being done on social media and among Influencers in the age of coronavirus, be sure to read this article: LIFE AT THE TIME OF CROWN, OR CHANGES AND SPECIAL ACTIONS DURING CHILDREN.

Stories on Instagram - why record them?

Insta Stories is a wonderful tool for contacting your Watchers, but not everyone can use it. Stories neglect a lot of Influencers and brands, thinking that publishing photos on Instagram is enough to succeed. The most interesting thing is that more and more Influencers and Specialists who run brand profiles point out that Stories often have better ranges, not photos on the main profile. Isn't that the best argument to start recording Stories on Instagram?

Instagram stories

Stories (short for Insta Stories) can be recorded on Instagram by going to IG and clicking the camera icon in the upper left corner. There are different variants of Insa Stories - text on the background (I don't like this option), no special effects (photo), boomerang (moving photo like Harry Potter), super-zoom (I rarely use this option) and hands-free (preferably through chosen one, which allows recording a video with sound).

Make yourself known on Insta Stories

Adding photos to Instagram is just one of the elements of creating an image on social media. I often hear from my clients that they add photos and their profile does not grow or from Influencers (I advise Influencers what to improve / change on their profiles), "listen, I add photos and I have hatred". By operating on social media, running a blog or doing something that others can rate, you need to be prepared for hate. He will appear sooner or later (to a greater or lesser extent). People love to criticize others. Today, when people feel anonymous on the Internet (this is completely not reflected in reality, because no one is anonymous on the Internet), they also feel unpunished. It is very often the case that the more you grow, the more criticism falls on you. Do you think that there were no adverse comments from us? If so, you are wrong. However, this is a topic for another occasion.

At first I was afraid to record Stories. I love to speak, but I didn't think that what I am saying could interest anyone. I started recording Stories showing what I want to show and saying in the background. I practiced this type of Stories for a long time. It was surprising to me that when I started talking, followers began to appear on our profile (who are with us today, which is wonderful!). I got a lot of news from people that they had a wrong opinion about me because I am a very nice person, and after the pictures you can't see it (probably because I rarely smile at the pictures). It was a turning point for me when I felt the desire to talk to Stories, to people. I recorded the first talk coverage for the camera 17 times, until I finally released them into the world. It also attracted new Watchers and strengthened my image as a person who I am among the current followers. I just made myself known.

What and how much should the brand publish on Stories?

Very often, people who start promoting their business on social media have a problem with the publication of Stories. Many brands don't publish Insta Stories at all, which I think is a huge mistake. There are many ways to use IG accounts to create an image and increase brand popularity. First of all - it is worth publishing the business from the inside, i.e. showing the creation process. If you run the fashion brand - show on Stories the fabrics from which you will sew clothes. If you produce high-quality shoes (we are not talking about Chinese shoes that come to Poland in containers), show the process of their creation. Restaurants can show their crew or fragments of restaurant life or cooking dishes.

San Marino is it worth going

There is no definite answer to the question "how much to publish reports on IG". The absolute minimum of daily publications is 3 Insta Stories. However, do not follow the principle "the more, the better". It is worth to be careful here and publish less but better quality (well-thought-out) materials.

What and how much Influencer should publish on Stories?

If you're an influencer, share your everyday life on Stories. It is known that you don't always go to great events (unless you are an influencer, "I'll go where and get what I want"), but your everyday life can also be interesting. You decide what you want to show (it's best to think about it this way - what you like / want to watch on Insta Stories). I will immediately point out that I am not a supporter of publications from every second of the day. Let's keep moderation and leave some secret (not everyone needs to know what toilet paper you use..If you know what I mean).

In the case of influencers, it is also worth applying the principle of a minimum of 3 publications a day, but if you really have no idea what to publish, don't do anything by force. There are days when I share with my Watchers a song that caught my ear or the inspiration I found. And there are days when I want to talk about a topic and record spoken stories. A great example of building relationships on Insta Stories with Observers is Jessica Mercedes, which in my opinion wins when it comes to Stories in Poland. Jess's recordings are always her style, often with a lot of humor and slack.

building an Instagram account

Icons for featured Instagram coverage are a very nice idea. We can divide them into different categories, so that we can easily show recipients what they can find in a given relationship. I have instructions for you how to add featured icons on Instagramand also 3 color versions of icons designed by Piotr.


I am very curious if you use Insta Stories and what do you usually upload there? Share your experience in the comments (you don't have to set up an account anywhere to add your opinion 😉).