Pricing of sponsored posts and advertising activities on the blog

How much for sponsored post? How much for the competition?
How much for sponsored post? How much for the competition?

Monetization on the blog is a topic that has already been raised here several times. Some time ago I came across a question from one of Bloggers, "What are the prices for a blog post sponsored, and how much for a contest". The valuation of sponsored posts and blog advertising is very difficult for many. The answer is very simple and depends on many factors.

Blog statistics

The first criteria that determine the price are blog statistics. In one of the books about blogging, which I read some time ago, it was written that for a blog-sponsored post that has above 15 thousand. uu (unique users) should be sung a four-digit amount. Are you sure? The 15 threshold is not a huge feat, so I think that this amount is heavily exaggerated. Three-digit will definitely be ok.

See also Google Analytics for greens click

Remember that if someone offers you cooperation, or even you write to someone about cooperation / respond to an advertisement - you must send current blog statistics. I additionally send from the last 3 months so that the ordering person can be sure that the high statistics in the previous month were not a one-time freak.

The scope of cooperation on the blog

Not every collaboration is equal to another. It is important to determine the scope of cooperation, i.e. what we can offer to the client. To illustrate this, I will throw in the ranges of cooperation we offer on our blog (the same scope can be found in the 'Cooperation' tab).

Check what bookmarks are worth having on the blog (including the 'collaboration' tab) click

Scopes of cooperation on our blog:
  • sponsored articles
  • konkursy
  • Sponsored posts on social media
  • events / sponsored trips
  • special actions
  • media patronage
  • advertising campaigns using the image
I think it is clear for the client and allows us to price the planned cooperation, because the final price depends on what the scope of cooperation covers. The Principal can only decide on a sponsored post on a blog with a dofollow link or post + promotion in social media + contest. It all depends on what you want to achieve and your budget. We try to be flexible and always do so that both parties are satisfied with the cooperation.
Forks, i.e. the range of prices for advertising services on the blog
Once, one of Blogger's novice asked me if there were any general price ranges for advertising services on blogs. No, and I think we are unlikely to come to this because earnings on blogs are taboo among Bloggers.
I met with an interesting price calculation system for a sponsored post on a blog - if you have 5000 uu then you should price it for PLN 500. (you subtract one zero). In my opinion, this is a poor idea and I say it from the perspective of a person who has experience in cooperation with bloggers (sorry, why should I not use the fact that I have been blogging and doing internet marketing for so many years).

Why don't you make money on your blog even though you want it so much? click

I always take into account blog statistics, engagement (not only on the blog, but on social media), and also take into account how much work you have to put in to write a given post (from experience) and on this basis I determine whether the rate given by Blogger is reasonable. In situations where I think it is too high - I bargain or suggest that Bloger give him something extra (e.g. promotion on social media).

Remember to value yourself!

Many times companies have written to us with absurd proposals of posts sponsored for 100 PLN. or on one of the portals Reachablogger I saw ads - write a sponsored post with a dofollow link, a minimum amount of u 10.000 and a budget 50 PLN. Funny, but ... someone inexperienced or not very intelligent will be tempted to do it. What is more, he will be happy that he earned PLN 50. You have to be valued! Blogging is hard work, and creating a sponsored post is not 5 minutes of work. Piotr sponsored last post for over 4 hours! I can't imagine earning 4 PLN for 50 working hours. Not a funny vision, right?

It is important to approach each order individually and propose something from each other. Creativity is always well received 🙂

If you have any questions about the valuation of sponsored posts and advertising activities on the blog, ask them in the comment.

Why don't you make money on the blog, even though you really want it?

how to make money on the blog
There are already several posts about making money on the blog, because making money on the blog is something that interests many of you. If you haven't read them, take a look here and familiarize yourself with their content, as well as the platforms that we use to monetize our blog. What if you read all the articles, did everything I wrote and you still don't make money on the blog? Check what could be the reason.

Your blog statistics are too low

Perhaps the point is that your blog is simply not popular enough, and thus - not very attractive to advertisers. Nobody wants to spend money on advertising, which results will be poor. Think about whether you would like to give someone 1000 PLN. for something you won't get any benefits from? I do not think so. No advertiser will also pay for your blog ad if it reaches only a handful of people.
If your statistics are low, you'll need to get more readership, i.e. start advertising. That's why there are internet forums, groups on Facebook etc. If you are a regular visitor to a forum and have a group of friends there - send them a link to your blog. You can always leave a link in a valuable comment. However, do not do this too often, because it may be treated as spam. You probably say now that it's time consuming. Nobody said it would be easy. To succeed, you must earn it.

You still accept all barter cooperation

I don't demonize barter collaborations, although I know that many bloggers say it's a bad thing. I don't think so, but there is one "but". Work barter only if it really pays off. Let me present you with a slightly exaggerated example: You get an offer of barter cooperation. You have to test the yogurt that you want to advertise.
What are the benefits of this? You will have a full stomach, maybe you will find a product that you like so much that you will buy it. However, think that the price of this yogurt is your time spent on its tests, photos and description. Is it really worth it? Conclusion - cooperate barter only if the value of tested products is about the same amount as you would like to receive for a blog post. Only in this situation will it pay off. Of course, there are some exceptions, e.g. when someone offers you to test a product that you really wanted to have. Then you can make some concessions 😉

You are not active on social media

Or maybe you are not even on social media? And I'm not talking about your private account on FB or Instagram, where you upload photos from holidays. What I mean here is the element that makes your blog a success.
Statistics on social media are as important as the number uu from Gogole Analytics. Don't be surprised if one of the advertisers asks you about it, just think about it today. This may be the reason why you are still not making money from your blog. Today, a blog is not only a website, but also the presence of your blog in social media. FB is king, and then you choose an additional channel (depending on the specifics of your blog) that can bring you the most benefits.

You are too slow

We are only people, we have our own private lives, most bloggers also work professionally. Remember, however, that you are not the only blogger to whom the advertiser sends his offer and often the time in which you contact is one of the factors determining the cooperation. I am not saying that it is always because several factors contribute to the implementation of cooperation. I will reveal to you what I took into account when I was working with bloggers myself.

What was my motivation when working with bloggers?

  • Timein which I received the reply to the email. Sometimes, I got the answer even after a week. Of course, I didn't take that person into consideration at the time and you may think that it's not fair, but I have these rules. Time counts.
  • Blog statistics. If they were low, I did not take such a blog into account, because simply in the world it simply does not pay.
  • Contact blogger. If someone was nice, polite and not arrogant (seriously, there were such people!), And also had good statistics, I often made concessions.
  • Blog appearance. I have accepted criteria (may be different for each company), which I follow when choosing a blog. Although there are blogs that I think are ugly and have amazingly high statistics.