|Word-of-mouth marketing - how does it work and how do companies want to position at our expense?|
Word-of-mouth marketing (positioning at the expense of bloggers) is very popular in many companies. You will feel its popularity on your own skin when your blog begins to be read by more and more people and you will post valuable content.
I used to work as a marketer and was also responsible for word of mouth marketing. It is quite effective, because like an ordinary person writes positive reviews about a store or in a conversation refers to where the product was bought. Often, the image of an expert is built on Internet forums to later mention something about a product or company.
A simple matter, but it is not. You really have to work hard to win the trust of others. Sometimes, people who engage in online forums for a long time offer the word of mouth marketing services. I noticed that it became a kind of business idea. Why? Because it works. As with bloggers, celebrities, actors and other popular people, when you notice that your favorite actress is using a cosmetic from X, you will probably want it too. This is how it works, which is why well-known people often appear in commercials.
For me personally, word-of-mouth marketing is very annoying, and it started most when statistics on our blog began to grow. I notice more and more such comments, which is why we decided to moderate them. It's a bit of a cunning and unfortunately every comment that will be published on our blog must be checked (yes, I also check where the link provided in the commentator's login leads). I'm not going to advertise someone on our blog for free. Do you want to advertise? Write an e-mail asking for an offer and pay for promoting your product. If you do not want to pay, do not make an effort and do not write a comment. It won't be published anyway.
Have you noticed on the blog about word of mouth marketing activities? Or maybe you didn't pay attention to it? If the answer is affirmative - it's worth reviewing the published comments, even if it would take a long time. Let's value our work on the blog, let's not be fooled and let's not be positioned at the expense of bloggers.